Friday, July 27, 2007

Web Analytics Manager, Fidelity International (UK)

Permanent Web Analytics Manager, Fidelity International (UK)

I manage the recruitment for our growing E Business department here at
Fidelity in Surrey and we have a great opportunity for an experienced
individual to join a passionate and boundary pushing team. Please take the
time to review the job description below and if you wish to apply for this
position, please email an up to date copy of your CV along with covering
email or letter detailing current and expected remuneration to
susannah.fitzgerald@fidelity.com

Company Overview
Fidelity International Limited (FIL) was established nearly 40 years ago and
operates in markets outside the Americas. The company and its subsidiaries
now manage more than $200 billion for millions of investors around the world
- major institutions as well as private individuals.

Through combining a global reach with a local focus, we have become the UK's
largest mutual fund manager and the European leader in pan-European
equities. Our efforts across Europe have resulted in us being awarded the
leading pan-European Investment House by Lipper, Standard and Poors and
Thomson Extel, and the Best Bond Group by Lipper.

Department Overview
The 20-strong e-Channels team comprises online content and application
specialists responsible for the development, posting and management of
information and interactive features on Fidelity's customer-facing websites.
In performing this function, the group provides a valuable consultative as
well as an executional capability, working closely with various Fidelity
business units to help them deliver websites which are useful to their
customers, as well as imaginative and impactful in design, and appropriate
and timely in content.

The goals of the department are to champion the role that online media can
play within the broader marketing mix, to advocate the use of agreed
best-practice standards and help and encourage business units to adopt new
developments where appropriate.

The UK e-Channels team supports three main business areas within the
Fidelity's Mutual Funds business. These are:

* The Wholesale group, which encompasses Intermediary customers as
well as banking and asset manager distribution channels;
* The Personal Investing group (responsible for all direct customer
activity); and
* The FundsNetwork business, which is our online supermarket and
financial services platform.

In addition, the UK e-Channels business also works closely with colleagues
focused on Fidelity's other websites, particularly in Europe, sharing best
practices, content and applications as appropriate.

Job Overview
This is a new role, reporting to the head of the UK e-Channels team. The
right candidate will be a firm advocate for customers of Fidelity's
websites, researching and reporting on, and providing insights into, the
experience of the sites' users, then turning this knowledge into actionable
recommendations to accomplish business and user objectives.
You will work to engage the businesses in the development of the online
channel, promoting the importance of user-orientated sites and data-driven
decision making. You will also work closely with e-Channels colleagues to
devise and implement methods to improve site usability and effectiveness,
and to measure that improvement.
You will need to have spent time analysing how visitors interact with web
sites, and will need to have opinions about how navigation works best. You
will be focused on spotting trends, and backing up recommendations with
data. The job will be divided between doing the website analysis, and also
working with development teams and business stakeholders to help integrate a
third-party web analytics tool and to ensure the technology is being
exploited to its full potential.
Specifically you will:

* Develop, implement and manage the ongoing support of web marketing
metrics and analytics dashboards to provide reports on web usage. You will
review customer data regularly and coordinate with other web team members
and marketing leaders to create, and measure, ongoing site improvements.
* Work with the web leadership team to formalise business cases for
new projects across Europe
* Educate and advise colleagues on how to make the most of the
available data and web analytics tools. This may entail helping to create
and maintain self-service reporting functionality and ad hoc query
capabilities for business users across Europe.
* Take a lead role in owning the web analytics data. This will
include helping to define site data collection tags on the websites and
partnering with systems colleagues to ensure their optimal implementation
* Be familiar with best-practice website design and usability
standards to ensure the websites remain best in class in terms of customer
usability.
* Provide the main point of contact for the external supplier and be
responsible for management of that external relationship.
Experience and Qualifications
Applicants will possess:
* Significant experience of web metrics, including specific experience
implementing and using tools such as WebTrends, ClickTracks and Omniture.
* Experience of working in a large-scale e-commerce environment,
preferably within the financial services sector or for a supplier such as
Site Intelligence, Omniture or Webtrends.
* Strong analytical reasoning skills and a demonstrated ability to
mine data
* Experience in website design, user flow and information architecture
and its impact on the customer experience. Must be familiar with the web
design process and possess a solid understanding of web technologies.
* Excellent communication skills and the ability to interact
successfully with all levels of colleagues
* Expert ability in Excel
* The successful individual must be highly motivated and
self-directed, with the ability to work on and manage multiple projects at
once

How to Apply

If you wish to apply for this position, please email an up to date copy of
your CV along with covering email or letter detailing current and expected
remuneration to susannah.fitzgerald@fidelity.com

Susannah Fitzgerald
Senior Recruiter
Internal: 8724 6890
External: 01737 836890
Fax: 01737 830198
Email: susannah.fitzgerald@fidelity.com

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