Friday, August 31, 2007

Manager of Marketing Analytics Position- Entertainment/Media Company

Company: Publicly Held Entertainment/Media Company
Title: Manager Marketing Analytics
Location: New York City

The Manager of Marketing Analytics will be responsible for collecting the
data, developing the analysis, and providing continual reporting to support
various marketing, retention, and customer care initiatives. The role will
also be involved in developing forecasting models used for revenue and
expense planning.

Key Responsibilities:
• Work closely with marketing teams to understand key drivers and proposed
impact of various marketing programs
• Create data sets used to track program results and effectiveness
• Work with Business Intelligence and vendors to collect necessary data for
• Validate the integrity of data provided, report anomalies, and identify
program risks
• Assist management in interpreting vendor reports and program results
• Design analysis to highlight key areas of risks/opportunities in each
• Validate program results and ensure correct implementation of programs
• Work with finance to develop profitability analysis, NPV, and break-even
rates of programs
• Design reporting to keep various levels of management informed of results
• Develop process controls/thresholds to ensure programs continue to operate
as planned and within acceptable limits of profitability
• Work with Business Intelligence to develop automated reporting once
programs are incubated and working properly
• Responsible for ad hoc analysis and special projects as necessary

Job Requirements:
• 5-7 years experience in Marketing Analytics
• Excellent Analytical skills
• Strong communication and presentation skills
• Ability to communicate effectively with senior management and present data
in a clear and concise manner
• Must be able to understand and communicate the business impact of various
• Strong data handling and mining skills
• Strong database reporting and development skills
• Advanced Excel and Access skills
• SQL, Cognos, Hyperion Essbase skills a plus

Ideal Candidate will come out of a “Subscriber- Fee” based business- i.e.:
Amex, Blockbuster, Scholastic, AT & T, Verizon, HBO, Cablevision, AOL, etc.

For more information please contact:
Robert Samet
Madison Search Partners
(212) 644-0808-

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