Tuesday, October 2, 2007

Victoria's Secret: Sr. Analyst, Internet Marketing

Location: Columbus, OH

THE IDEAL CANDIDATE SHOULD:

• Have an understanding of web marketing techniques, especially
in banner ads and paid search. Experience in affiliate marketing a
plus
• Have experience in using Coremetrics and Atlas ad server a
plus
• Have excellent analytical and problem-solving skills
• Have experience analyzing large datasets to gain insights and
drive business decisions
• Be highly organized and have a proven multi-tasking ability
• Posess strong written and verbal communication presentation
skills
• Have enthusiasm & energy to stay current on the latest
internet marketing trends

RESPONSIBILITIES INCLUDE:

• Assist in determining and executing the best strategies to
promote the Victoria's Secret brand and internet site through
internet marketing programs, leveraging Victoria's Secret's sales
channels and traditional media
• Work closely with Internet creative team and web merchants to
develop and execute online creative assets. Partner with advertising
agency and internal team to ensure timely delivery, leveraging of
Victoria's Secret's product & offers while meeting the needs in
today's diversified Internet media environment
• Manage search marketing campaigns for multiple product
categories at first and second-tier search engines. Work with
merchants and advertising agency to expand keyword inventory. Gauge
customer metrics to determine and implement bidding strategy. Test ad
copy and optimize landing pages
• Analyze Internet marketing campaign performance by analyzing
media performance data from ad server and user behavior data using
Coremetrics with the support of the web metrics team.
• Identify, monitor and explain variances to pre-defined
strategy for each campaign.
• Stay current with business results, strategies and industry
standards and practices.
• Contribute in new customer acquisition opportunities in
affiliate marketing, SEO, shopping comparison site, and new emerging
media (blogging, social networking web sites)

EXPERIENCE REQUIRED:

• Education: BA/BS in Marketing, Business or related degree
required
• 3+ years experience in Internet marketing
• Internet and/or catalog retail experience

If interested, please send your resume to jjo at vscat.com.

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