Friday, October 5, 2007

Web Site Analyst at Expedia UK

We have an opening at Expedia UK for a Web Site Analyst.

If you are interested, please contact Jordan Paterson at
jpaters@expedia.com

Details below:

Job Mission:
To define customer site behaviour tracking, mine and analyse the
results and recommend and communicate the changes required by Expedia
to ensure our site is the optimal tool for driving long term
profitability from customers. Ensure new site developments are
effectively tracked for returns on investments to be accurately
established and reported

Key Areas Of Responsibility:

•Produce recommendations for site (incl merchandising and navigation)
improvements on a weekly basis
•Design and automate site customer behaviour reporting for weekly,
monthly and quarterly review
•Specify and project manage implementation of tracking tags
throughout Expedia.co.uk
•Specify and project manage implementation of tracking tags in
communications (SEM, email, graphical banners, URL redirects, etc…)
•Analyse traffic from various marketing channels and identify how
best to optimise conversion across the site
•Ensure all required reporting measures are in place to accurately
establish and communicate the returns from each new site development
•Provide ad hoc analysis into specific issues regarding site usage
behaviour
•Work closely with EU Web Analytics Project Manager to ensure UK
requirement fits into an overall integrated EU solution
•Communicate insights and inspire positive actions from the Retail
team, site Prodcution team and the Expedia Management Team
•Proactively mine data and conduct analysis to improve conversion,
customer retention and customer profitability from the site design,
merchandising and customer paths
•Work closely with UK Customer and Product Analytics Managers to
provide greater information based on product sales/demand and
customer insights/segmentation

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