Thursday, March 20, 2008

Web and Direct Marketing Analytics Manager (San Jose)

Adobe has the following position in our San Jose office. Interested
candidates should send their resume to

The opportunity is within the consumer and hosted services division of
Adobe. This group operates like a start up and we are looking to build a
team that is aggressive, nimble and can thrive in a fast paced

The position is data and analytics intensive. It is responsible for
developing the vision for the consumer services business dashboard, as
well as performance analytics for all the communication being created.
This will also include reporting for direct campaigns including
segmentation analysis, web marketing (banners/ads/search engine), email
and in-product communications as well as in box programs.


* Be accountable for the presentation and administration of the consumer
services business dash board; define metric needs, monitor and refine
the dash board based on changing, evolving business needs

* Evaluate existing capabilities and establish new systems and processes
for the tracking, measurement, reporting, and analysis of all traffic

* Liaise and be the point person for the development teams with regard
to business needs and requirements for service metrics and data

* Advise on data architecture needs which can adequately support future
analytics efforts

* Track, measure, analyze results and recommend changes to campaigns and
communication strategy based on analysis and results

* Manage A/B and multivariate testing calendar and drive analytics and
reporting associated with product, offer and yield optimization tests

* Audit content published for search engine optimization compliance

* Create detailed search engine optimization recommendations for
assigned sites

* Track and report search engine referrals, keyword rankings and other
SEO traffic metrics for assigned sites to stakeholders

* Work with and educate design, editorial, production and engineering
groups on implementation of SEO best practices

* Implement strategies for attaining high rankings for relevant,
high-volume search terms

* Keep up to date with competitive trends and best practices in web


* Over 5 years of experience in data and web analytics

* Knowledge of website optimization techniques for major search engines

* Experience with web content management systems

* Understanding of search engine ranking algorithms and how search
engine spiders work and proficient with SEO tools

* A quantitative approach to traffic measurement and experience with
collecting and interpreting site visitor statistics

* Must be detail-oriented with excellent analytical and problem-solving
skills as well as sound business judgment.

* Excellent written and verbal communication skills

* Self-starter approach to work, with an eagerness to consistently meet
and exceed objectives and take on more responsibility.

* Work under pressure and to tight deadlines in an uncertain and
changing environment


* BA degree in Statistics, Math, Engineering, CS, Operations
Research/Mgmt. Science, or other quant-intensive science or social
science required. MS or MBA preferred.

Web Analytics Manager Position, Apple, Cupertino, C

The Web Analytics Manager will perform quantitative and qualitative analysis
for AppleCare, Apple's Support website, to identify meaningful trends and
observations, based on a clear understanding of business objectives. This
person will leverage our cross-channel data platforms to extract customer
information, profile customer behavior and provide tangible, actionable
information to improve the efficacy of the Support web site and improve
customer satisfaction. The Web Analytics Manager will work with business
colleagues to understand the required analysis, work with IS&T and
third-party counterparts to design custom reports to meet the requirements,
and work with colleagues to make sure the results are properly interpreted
and used. Additional responsibilities include:

Use click through analysis, page conversion, search engine optimization and
content gap analysis to provide meaningful recommendations.
Serve as the internal subject matter expert to senior management on the
reporting tools and metrics, best practices, benchmarks, key performance
indicators, etc.
Identify data discrepancies and resolve data integrity issues by working
intensively with IS&T.
Understand and perform statistical analysis, such as calculating conditional
probabilities, distributions, and discerning between significance and noise.
Create and manage a channel-based reporting program from conception to
implementation and maintenance.

Required Experience and Skills:

The successful candidate will have strong experience in a web analyst or
business intelligence role, applying sophisticated analytical techniques on
large data sets. This requires experience and proficiency in writing
queries in Structured Query Language (SQL) to extract and transform data
from relational databases (Oracle, MySQL, Teradata, etc.). Previous
reporting and/or analysis experience for a large online presence (especially
in the customer support sphere) is desired but not required.

The Web Analytics Manager will have functional experience using one or more
of the following: Webtrends, Coremetrics, Omniture, Visual Sciences, Hitbox
(WebSideStory), Google Analytics, ClickTracks, or InQuira. Functional
experience is defined as transforming data derived from sophisticated
techniques into tangible actions that create significant value for the
business. Be ready to provide clear examples of how you used these tools to
create real value.

The Web Analytics Manager lives for the visual presentation of quantitative
information in the tradition of Edward Tufte and internalizes the Scientific
Method. Excellent written, verbal and presentation skills are a must.

Education Required:

The Web Analytics Manger will have a strong academic record and 3+ years of
quantitative experience (or an advanced degree in Mathematics, Statistics,
Computer Science, Operations Research, Physics, Life Sciences, Economics,
etc.). MBA from a top tier program is a plus.

Bruce Boston

Friday, March 14, 2008

Web Analyst Position Open in Boise

Web Analyst Wanted

If you're someone who not only gets where the Web is currently at,
but also have some informed opinions about where it's going, then
opportunity knocks today.

Naturally, you possess a keen intuition for all things Internet. And you
command a well-earned technical knowledge base with emphasis on data
analysis and decision support practices. You know that marketing and
sales are not the same thing, and you're adept at helping educate
businesspeople about the finer points how this distinction plays out

As a Wirestone Web Analyst you will have the opportunity to help our
clients answer key questions about what is happening (or should happen)
or their site. And because you're as comfortable around people as
you are around data, you'll have no problem jumping right in and
contributing to the cross-functional teams that make it happen.


* Generate and automate key metric reports and assuming the role of
Web reporting expert for project related initiatives
* Generating reports from external and internal data sources and
ensuring that team members have the information necessary to make
informed business, marketing and sales decisions
* Write and de-bug page tags
* Configure and customize various Web analytics tools to meet client
business reporting needs
* Support senior analysts and other business units with various
* Assist in various Web analytics projects using data-mining
* Prepare PowerPoint presentations for client meetings
* Assist in the review and design of third-party Web analytic
* Work independently to meet multiple project deadlines
* Handle multiple tasks, switches priorities and focuses as needed


* 1-2 years of work experience with Web analytics, metrics, and
online marketing
* Experience with one or more Web analytic tools (Omniture,
NetInsight, or WebTrends, Google Analytics, etc.)
* Expert with Microsoft Excel and proven working knowledge of
* Understanding of Web analytic reporting procedures using log files
and page tagging
* Ability to understand written requirements and generate reports to
meet those requirements
* Understanding of how SEO and paid search works
* Knowledge or experience with JavaScript, HTML, SQL and Web servers
(e.g., IIS, Apache)
* Ability to learn and adapt to evolving conditions and criteria for
* Passion for detail with a track record demonstrating initiative and
* A strong interest in business and marketing as well as learning new
technologies and marketing solutions.
* BA or BS degree (or the equivalent combination of education and

Why Wirestone?

Be influential.

If you ask yourself just one question today, we here at Wirestone would
humbly suggest the following: "Am I influential?" Because you
deserve to be. And here, you can expect to hit the ground running with
unlimited potential to be influential. You'll work with intelligent,
self-policing team members who will expect the best from you and deliver
their best in return. You'll be put to the test by our roster of
very recognizable Fortune 50 clients. You'll get the chance to drive
well-conceived enterprise IT strategy, implement technology-based
tactics and take well-deserved credit for the measurable results.
What's more, you'll enjoy the power of self-determination as you
help build out a young and aspiring anti-agency style company with deep
technology roots and a refreshingly flat structure that's anything
but corporate. Bottom line: this is your chance to help us deliver our
collective best for the brands that entrust their success to us. Which,
no matter how you look at it, is some seriously rewarding influence.

Please reply via e-mail to

Wirestone is an equal opportunity employer. For more information on
Wirestone, please visit us at