Thursday, March 20, 2008

Web and Direct Marketing Analytics Manager (San Jose)

Adobe has the following position in our San Jose office. Interested
candidates should send their resume to chericks@adobe.com

The opportunity is within the consumer and hosted services division of
Adobe. This group operates like a start up and we are looking to build a
team that is aggressive, nimble and can thrive in a fast paced
environment.

The position is data and analytics intensive. It is responsible for
developing the vision for the consumer services business dashboard, as
well as performance analytics for all the communication being created.
This will also include reporting for direct campaigns including
segmentation analysis, web marketing (banners/ads/search engine), email
and in-product communications as well as in box programs.

Responsibilities

* Be accountable for the presentation and administration of the consumer
services business dash board; define metric needs, monitor and refine
the dash board based on changing, evolving business needs

* Evaluate existing capabilities and establish new systems and processes
for the tracking, measurement, reporting, and analysis of all traffic
programs/campaigns

* Liaise and be the point person for the development teams with regard
to business needs and requirements for service metrics and data
acquisition

* Advise on data architecture needs which can adequately support future
analytics efforts

* Track, measure, analyze results and recommend changes to campaigns and
communication strategy based on analysis and results

* Manage A/B and multivariate testing calendar and drive analytics and
reporting associated with product, offer and yield optimization tests

* Audit content published for search engine optimization compliance

* Create detailed search engine optimization recommendations for
assigned sites

* Track and report search engine referrals, keyword rankings and other
SEO traffic metrics for assigned sites to stakeholders

* Work with and educate design, editorial, production and engineering
groups on implementation of SEO best practices

* Implement strategies for attaining high rankings for relevant,
high-volume search terms

* Keep up to date with competitive trends and best practices in web
analytics

Requirements

* Over 5 years of experience in data and web analytics

* Knowledge of website optimization techniques for major search engines

* Experience with web content management systems

* Understanding of search engine ranking algorithms and how search
engine spiders work and proficient with SEO tools

* A quantitative approach to traffic measurement and experience with
collecting and interpreting site visitor statistics

* Must be detail-oriented with excellent analytical and problem-solving
skills as well as sound business judgment.

* Excellent written and verbal communication skills

* Self-starter approach to work, with an eagerness to consistently meet
and exceed objectives and take on more responsibility.

* Work under pressure and to tight deadlines in an uncertain and
changing environment

Education:

* BA degree in Statistics, Math, Engineering, CS, Operations
Research/Mgmt. Science, or other quant-intensive science or social
science required. MS or MBA preferred.

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