Monday, April 21, 2008

Web Analytics Consultant

ZeroDash1, a web analytics consulting company in Seattle, is looking to hire two Web Analytics and Optimization Consultants.

The Web Analytics Consultant will collaborate with key business partners to provide analysis into user behavior and site usage. Attention to detail, creativity, and analytic decision making are key skills.
- Work with industry leading web analytics tools such as Omniture, WebTrends, Google Analytics, HBX
- Work with the customers to define further reporting and analysis enhancements.
- Provide actionable recommendations to clients to improve their site and user experience.

Required Experience and Qualification:

- Bachelor's Degree required
- Experience with website analytical tools such as Omniture, WebTrends, Google Analytics, HBX desired but not required
- Analytical mindset.
- Excellent organizational, verbal and written communication.
- Proficiency with Excel and PowerPoint
- Ability to work in a fast paced environment
- Familiarity with JavaScript, HTML and web technologies desired but not required.

Position Reports To: Director, Web Analytics
Education Required:
Location: Seattle, WA.
Planned Duration of Employment: Full Time
Contact: Anil Batra, Director of Analytics at

Saturday, April 5, 2008

Turner Corporate Research : Director, Digital Research & Analytics

Atlanta-based Turner Broadcasting System, Inc. (with leading brands
including CNN, Headline News, TBS, TNT, truTV, Cartoon Network, and
Adult Swim) is a creative, innovative, entrepreneurial news and
entertainment company. People are drawn to Turner Broadcasting System,
Inc. because it is an exciting, enlightened, socially responsible
company with which to build a career. Turner Research is the best in
class media and market research organization within Turner Broadcasting,
with more than 140 employees and growing. Our company is committed to
create, build, program and market brands, networks and content across
multiple platforms better than anyone in the world.

Turner Corporate Research is seeking a Director, Digital Research &
Analytics to help drive the success of some of the leading digital
properties in the industry by providing primary/secondary research
support for Turner New Products Group, Corporate Strategic Planning,
Turner Biz Dev, Platform R&D, Corporate Publicity, Finance and Executive
Management. Director and team are a central location for identifying,
evaluating and forming recommendations regarding digital media
measurement companies, as well as new sources of digital data to be
leveraged for Turner-wide learning. The Digital team works to shape
internal/industry standards in reporting across digital platforms, and
is active in identifying, evaluating and coordinating implementation of
measurement solutions for new digital content applications, impacting
businesses Turner-wide. This position offers:

* A management position within Turner Research, a best in class
media and market research organization, and strong career growth
* A corporate reporting structure that allows you access to Turner
Executive Management and the ability to work with multiple divisions
across Turner Broadcasting
* A wide degree of value added, creative thinking and latitude
* Unsurpassed comprehensive Total Rewards and Benefits package

Key responsibilities include:
The Digital Research & Analytics Team is the center for digital research
expertise and sharing of best practices for Turner Broadcasting. Focus
includes: Internet, mobile wireless, portable audio/video devices, home
technology trends and media consumption patterns. Identify new digital
media measurement/research companies, evaluate and document methods,
develop recommendations regarding data quality/reporting. Identify new
sources of digital data, leverage for Turner learning, work to shape
standards in reporting across digital platforms. Identify, evaluate and
coordinate implementation of measurement solutions for new digital
content applications. Oversee Turner Digital Media Task Force, and Web
Analytics training program. Support web analytics function for New
Products Group launches.
Required Personal Characteristics

* Advanced analytical/problem solving skills
* Strong interpersonal and communication skills
* Demonstrated commitment to teamwork and collaboration
* A high degree of initiative and organizational skills
* Proven success in building and managing strong teams

Minimum 8 years media research experience with heavy emphasis on digital
media research and/or web analytics experience. This position requires
both strategic and tactical skill sets, with a strong command of online
media and a solid understanding of traditional media and market
research. Experience with and a strong understanding of data/systems
from syndicated research providers (e.g. Nielsen Media, Online and
Mobile, comScore), and direct web measurement technologies: website
analytics (e.g. Omniture, Visual Sciences, WebTrends) and ad serving
platforms (e.g. DART). Experience conducting/analyzing primary market
research, proficient in basic statistics and analysis, and a solid
working knowledge of cross-tabs and statistical tables. Mastery of
extracting and manipulating data from research software systems.
Knowledgeable of technology & traditional/digital media trends.
Bachelor's in Science/Arts in Psychology / Business / Statistics / Math
/ Communications or related field required.

Are you ready to execute bold new ideas while growing your career with a
leader in the Entertainment Industry? Please apply:
Requisition # 98993BR

Turner Broadcasting System, Inc. and its subsidiaries are Equal
Opportunity Employers

Friday, April 4, 2008

Web Analyst Job Opportunity - Safari Books Online (O'Reilly)

Mitroff Consulting, a retained executive search firm, is conducting a search for Safari Books Online (SBO). SBO is a joint venture of O’Reilly Media Inc. and Pearson Technology Group. Long the information source of choice for technologists, SBO delivers the knowledge of expert early adopters to everyday computer users. Whether it’s delivered in print, online, or in person, everything O’Reilly produces reflects the company’s unshakeable belief in the power of information to spur innovation. Current and future directions for SBO include a greater emphasis and line extension for Business books to their enterprise markets and initiatives to the higher education markets through their Channel partner, ProQuest.

The position we seek is that of a Web Analyst (Audience Manager-Enterprise Market).

I have attached a detailed Position Specification. Here is a brief version of what we are looking for:

Ø At least four years of proven successful years of web analysis experience;
Ø Understand and able to define, measure and report on Key Performance Indicators (KPI’s);
Ø In-depth experience working with Omniture’s SiteCatalyst and Discover is essential and required;
Ø Existing knowledge of subscription-based and digital content products and services within the Enterprise Market is a definite plus;
Ø Ability to manage third party vendors (technical and consultative) i.e., vendor management and relationship skills;
Ø Must have a “roll-up sleeves” attitude; Self starter and ability to work independently is essential;
Ø Proven ability to work collaboratively with heads of other functional groups such as sales, marketing, finance and R&D;
Ø Be flexible, positive, a “doer”, and entrepreneurial;
Ø Have an optimistic attitude; a balanced individual with a sense of humor and able to enjoy life.

This is an excellent opportunity with a first-class employer. The position is located at the Safari Books Online headquarters, Sebastopol, CA. This is just about 45 minutes North of San Francisco in the Sonoma County Wine Country. Great location – affordable housing, fantastic school systems, low crime, etc.

Norman Mitroff

(707) 963-8410

Marketing Analytics Opportunity: Recreational Equipment Incorporated (REI)

Recognized as a leader in multi-channel retailing in the outdoor
industry; Recreational Equipment Incorporated has also been
identified as one of Fortune Magazines ¡§100 Best Company¡¦s to Work
For¡¨ for the eleventh consecutive year.

Imagine an opportunity where you can apply your specific Web
Analytics experience in an environment where innovation and
optimization meet to contribute direct impact to the bottom-line.

REI is seeking a Marketing Analytics Manager with a proven
background in leading and developing database marketing analytical
efforts related to customer level database information, data-mining,
modeling, and website. As a critical member of the Direct Marketing
and Modeling Team you lead a team of seasoned analysts to further
understand our customer¡¦s behavior and track our online traffic.

Creation and execution of a data mining / database marketing
program, in order to discover relationships, associations, and
trends among customers, products, and channels. Also includes
working with marketing managers and business owners to implement
these learnings in such a way as to increase sales and marketing
productivity and effectiveness.
Leadership of the statistical modeling program for use in
targeted direct marketing campaigns and other appropriate analysis
Leading our online analytics programs, which includes
providing analytical support to online management, such as KPI and
dashboard reporting and analysis of online programs; the
development, execution, and analysis of testing on the web
site; and the creation and execution of an online analytics strategy.
Provide analytical support to direct mail management (email
and print), including reporting, customer analysis, and test
analysis. Provide similar analytical support across other areas of
the division, including evaluating the effectiveness of media
advertising, promotions, and member loyalty programs.
Provide a measure of the financial success of marketing
programs and campaigns, with an emphasis on customer behavior.
Provide customer information as requested by other business
units throughout the company, namely Retail, Merchandising, and
Work with Information Technology on the continued
development and maintenance of the customer data warehouse and
ensuring that REI¡¦s systems and databases continue to serve our
analytical needs and requirements.
Working with the Director to develop the analytical vision
at REI and then executing that vision.
Working with the Direct Marketing Leadership team in the
development of direct marketing and analytical strategies.
Staff development and management.

5+ years experience in marketing analytics, ideally with a
multi-channel retailer.
2+ years experience in analytical management, focused on
database/statistical analytics and/or website analytics.
2-5 years of people management experience
Data mining skills utilizing SAS and SQL.
Proven ability to perform in-depth data analysis and to
report and present strategies and recommendations to business units
Bachelor¡¦s degree with an emphasis in a quantitative
discipline such as statistics, business, or math. Master¡¦s degree
or MBA highly preferred.

Please feel free to reach out to Katie Peterson, Senior Recruiter directly or apply online at