Friday, April 4, 2008

Marketing Analytics Opportunity: Recreational Equipment Incorporated (REI)

Recognized as a leader in multi-channel retailing in the outdoor
industry; Recreational Equipment Incorporated has also been
identified as one of Fortune Magazines ¡§100 Best Company¡¦s to Work
For¡¨ for the eleventh consecutive year.

Imagine an opportunity where you can apply your specific Web
Analytics experience in an environment where innovation and
optimization meet to contribute direct impact to the bottom-line.

REI is seeking a Marketing Analytics Manager with a proven
background in leading and developing database marketing analytical
efforts related to customer level database information, data-mining,
modeling, and website. As a critical member of the Direct Marketing
and Modeling Team you lead a team of seasoned analysts to further
understand our customer¡¦s behavior and track our online traffic.
Responsibilities:

Creation and execution of a data mining / database marketing
program, in order to discover relationships, associations, and
trends among customers, products, and channels. Also includes
working with marketing managers and business owners to implement
these learnings in such a way as to increase sales and marketing
productivity and effectiveness.
Leadership of the statistical modeling program for use in
targeted direct marketing campaigns and other appropriate analysis
projects.
Leading our online analytics programs, which includes
providing analytical support to online management, such as KPI and
dashboard reporting and analysis of online programs; the
development, execution, and analysis of testing on the REI.com web
site; and the creation and execution of an online analytics strategy.
Provide analytical support to direct mail management (email
and print), including reporting, customer analysis, and test
analysis. Provide similar analytical support across other areas of
the division, including evaluating the effectiveness of media
advertising, promotions, and member loyalty programs.
Provide a measure of the financial success of marketing
programs and campaigns, with an emphasis on customer behavior.
Provide customer information as requested by other business
units throughout the company, namely Retail, Merchandising, and
Finance.
Work with Information Technology on the continued
development and maintenance of the customer data warehouse and
ensuring that REI¡¦s systems and databases continue to serve our
analytical needs and requirements.
Working with the Director to develop the analytical vision
at REI and then executing that vision.
Working with the Direct Marketing Leadership team in the
development of direct marketing and analytical strategies.
Staff development and management.
Qualifications

5+ years experience in marketing analytics, ideally with a
multi-channel retailer.
2+ years experience in analytical management, focused on
database/statistical analytics and/or website analytics.
2-5 years of people management experience
Data mining skills utilizing SAS and SQL.
Proven ability to perform in-depth data analysis and to
report and present strategies and recommendations to business units
Bachelor¡¦s degree with an emphasis in a quantitative
discipline such as statistics, business, or math. Master¡¦s degree
or MBA highly preferred.

Please feel free to reach out to Katie Peterson, Senior Recruiter
katpete@rei.com directly or apply online at www.rei.com/jobs

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