Saturday, April 5, 2008

Turner Corporate Research : Director, Digital Research & Analytics

Atlanta-based Turner Broadcasting System, Inc. (with leading brands
including CNN, Headline News, TBS, TNT, truTV, Cartoon Network, and
Adult Swim) is a creative, innovative, entrepreneurial news and
entertainment company. People are drawn to Turner Broadcasting System,
Inc. because it is an exciting, enlightened, socially responsible
company with which to build a career. Turner Research is the best in
class media and market research organization within Turner Broadcasting,
with more than 140 employees and growing. Our company is committed to
create, build, program and market brands, networks and content across
multiple platforms better than anyone in the world.

Turner Corporate Research is seeking a Director, Digital Research &
Analytics to help drive the success of some of the leading digital
properties in the industry by providing primary/secondary research
support for Turner New Products Group, Corporate Strategic Planning,
Turner Biz Dev, Platform R&D, Corporate Publicity, Finance and Executive
Management. Director and team are a central location for identifying,
evaluating and forming recommendations regarding digital media
measurement companies, as well as new sources of digital data to be
leveraged for Turner-wide learning. The Digital team works to shape
internal/industry standards in reporting across digital platforms, and
is active in identifying, evaluating and coordinating implementation of
measurement solutions for new digital content applications, impacting
businesses Turner-wide. This position offers:

* A management position within Turner Research, a best in class
media and market research organization, and strong career growth
opportunity
* A corporate reporting structure that allows you access to Turner
Executive Management and the ability to work with multiple divisions
across Turner Broadcasting
* A wide degree of value added, creative thinking and latitude
* Unsurpassed comprehensive Total Rewards and Benefits package

Key responsibilities include:
The Digital Research & Analytics Team is the center for digital research
expertise and sharing of best practices for Turner Broadcasting. Focus
includes: Internet, mobile wireless, portable audio/video devices, home
technology trends and media consumption patterns. Identify new digital
media measurement/research companies, evaluate and document methods,
develop recommendations regarding data quality/reporting. Identify new
sources of digital data, leverage for Turner learning, work to shape
standards in reporting across digital platforms. Identify, evaluate and
coordinate implementation of measurement solutions for new digital
content applications. Oversee Turner Digital Media Task Force, and Web
Analytics training program. Support web analytics function for New
Products Group launches.
Required Personal Characteristics

* Advanced analytical/problem solving skills
* Strong interpersonal and communication skills
* Demonstrated commitment to teamwork and collaboration
* A high degree of initiative and organizational skills
* Proven success in building and managing strong teams

Qualifications:
Minimum 8 years media research experience with heavy emphasis on digital
media research and/or web analytics experience. This position requires
both strategic and tactical skill sets, with a strong command of online
media and a solid understanding of traditional media and market
research. Experience with and a strong understanding of data/systems
from syndicated research providers (e.g. Nielsen Media, Online and
Mobile, comScore), and direct web measurement technologies: website
analytics (e.g. Omniture, Visual Sciences, WebTrends) and ad serving
platforms (e.g. DART). Experience conducting/analyzing primary market
research, proficient in basic statistics and analysis, and a solid
working knowledge of cross-tabs and statistical tables. Mastery of
extracting and manipulating data from research software systems.
Knowledgeable of technology & traditional/digital media trends.
Bachelor's in Science/Arts in Psychology / Business / Statistics / Math
/ Communications or related field required.

Are you ready to execute bold new ideas while growing your career with a
leader in the Entertainment Industry? Please apply: www.turnerjobs.com
Requisition # 98993BR

Turner Broadcasting System, Inc. and its subsidiaries are Equal
Opportunity Employers

No comments: