Monday, June 2, 2008

Sr. Web Analytics Manager, NY Times Company (New York, New York)

Sr. Web Analytics Manager, NY Times Company (New York, New York)

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The New York Times Company, a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily Newspapers, WQXR-FM and more than 50 Web sites, including, and The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.


The New York Times web analytics group is responsible for measuring and understanding the largest and most influential online newspaper audience in the world. Like our counterparts in the newsroom, we are passionate about discovering useful and interesting insights and reporting those insights in the context of clear, coherent analysis.

We are looking for extraordinarily innovative and creative individuals to join our team. Along with an intuitive understanding of the business of online media, you should demonstrate an ability to synthesize metrics and numbers into practical insights and communicate those insights with a creative flair.

This position calls for a self-starter who is comfortable leading cross-functional teams and who is ready to work in a dynamic environment at an innovative company known for the strength of its brand and quality of its products.

About the Job

As a senior web analytics manager, you will be expected to:

- Deeply understand the audience and their behavior
- Support the analytic needs of the company by using WebTrends and other analytical tools to understand trends in web traffic
- Develop analysis that covers marketing campaigns, financial performance, marketing efforts and engagement
- Be a thought leader; work with other groups to ensure best practices in metrics and decision making are available to website decision makers
- Work with the NYT customer insight group to coordinate and focus quantitative and qualitative analysis related to audience behavior
- Develop effective and persuasive presentations (verbal and written)
- Work with our technology team to optimize data capture strategy and to collaboratively implement enhancements
- Mentor junior members of the web analytics staff

- A self-starter and active leader.
- A deep understanding of the business of online media. Proven ability to identify business needs and to lead a team to meet those needs. Minimum three years of business analysis experience with a content site.
- Bachelor?s degree in a related discipline; MBA a plus.
- Experience working with analysis tools (e.g., Omniture, WebTrends)
- A passion for the craft of web analytics, innovation and using fresh insights to drive business goals.
- Well-honed instinct for statistical analysis. Above-average proficiency in Excel.
- Proven ability to work effectively as a member of a cross-functional team.
- Excellent communication skills and the ability to interact easily with people from a variety of backgrounds.
- Understanding of relevant technology applications.
- Ability to multi-task, prioritize tasks and manage the details while keeping an eye on the big picture.
- Background in or affinity for New York Times-quality journalism.
- A collaborative and cooperative nature with a good sense of humor.

Equal Employment Opportunity

The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship, or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.
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Address:620 Eight AvenueNew York, NY 10018
Type:Full-time, Permanent

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