Thursday, April 24, 2014

Manager, Digital Attribution Science at MarketShare (Los Angeles, California)

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You will be a key leader on the team that develops and optimizes actionable analytics solutions to help our clients address their marketing challenges such as marketing effectiveness, ROI, brand equity impact, channel effectiveness and pricing.

What youll be doing:

*Lead Client R&D and Implementations: Work with cross-functional teams to lead enhancing our analytic solutions for client needs. Own onboarding of client data into our attribution solution by deep diving into cookie level data sets.
*Enhance MarketShares digital analytics thought leadership in related data-mining and big-data analytics applications, specifically related to the AdTech Ecosystem
*Ensure rigorous quality control over data, analyses, metrics
*Collaborate regional marketing analytics teams to ensure alignment on project prioritization, actionable insights and analytical/technical best practices
*Interdisciplinary work: interact with multiple teams across the firm to provide and improve our end-to-end solution and implement new analytics capabilities: Data Management, Econometric Modeling, Optimization, Strategy and Engineering

Skills, Talents, Experience you will need:

*Our ideal candidates possess a combination of professional work experience in digital marketing analytics, especially in AdTech.
*3-5 years of work in Digital Analytics with hands on experience in Adserver/Web Analytics Logs.
*(1-3 years) working in digital AdTech industry with thorough understanding of digital metrics.
*Well versed in using SQL to process/extract data from data processing platforms.
*Experience with Hadoop, Hive, R, Matlab or similar is highly desirable.
*Experience in applying Data Mining, Machine Learning, and Statistical techniques to solve large-scale information retrieval, online search, online advertising attribution, online/offline marketing optimization problems.
*Bachelors degree or above (preferred) with mathematical background: Statistics, Data Mining, Operations Research, Economics, Finance, Engineering or similar.
*Ability to communicate well with colleagues from other technical disciplines, herding cats, juggling flaming chainsaws would also be welcome.

About Us

MarketShare helps the CMOs of the worlds most recognizable brands, tangibly improve marketing performance. We combine our expertise in technology, data, advanced modeling and business intelligence solutions that lead to improved decision-making, attribution and optimization for businesses. We pride ourselves on a track record of developing innovations in predictive analytics and software, and delivering insights that exceed client expectations, which has led to continued growth and long-term client relationships.

Our mission is to transform the growth rate and efficiency of our clients' businesses by bringing new levels of transparency to their decision-making. We reveal how much to spend on marketing, where and how to spend it, and the results those dollars will deliver. Our impact: higher marketing efficiency, revenue growth, brand equity, profit, and market share.

Our solutions help marketing executives answer complicated questions such as:

*What is the effectiveness of our marketing investments in generating sales, and where should our next dollar be spent?
*How do TV, radio and print media drive online behaviors and resulting sales, and how do we balance our online-offline mix?
*Within online channels, how can we continually optimize our digital marketing across publisher sites, keywords, etc.?

Founded in 2005, we are a fast-growing, private equity-backed, entrepreneurial company. MarketShares team has grown worldwide across Los Angeles, New York, San Francisco, London, Tokyo, and Bangalore. Over the past few years, weve enjoyed 60-70% growth annually.

MarketShares management team includes former agency, media, and operations executives, and others who have wrestled with the most complex marketing science challenges. Our Board of Advisors includes former CMOs of global Fortune 100 companies from blue-chip brands such as P&G, Visa, Schwab, Best Buy, eBay and more. And our academic advisory board includes acclaimed professors from Wharton, Harvard, UCLA and the London School of Business.

MarketShare Culture -- Whats important to us and ideally to you

*Comfort with ambiguity: We embrace the complexity of our clients environments and believe that there are seldom easy answers.
*Embracing the high-wire act: Were inventing the space where marketing meets math. This is a new category, and we have to innovate as we go.
*Pragmatically curious: We have never met a problem that we didnt want to solve. That said, we recognize trade-offs are required due to client priorities.

Apply Now!(

Outside Recruiters: Please do not contact MarketShare employees with unsolicited resumes.


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