Thursday, April 24, 2014

Manager, Digital Attribution Science at MarketShare (Los Angeles, California)

Apply Now!(https://hire.jobvite.com/j?cj=oIQEYfwU&s=Mashable)


You will be a key leader on the team that develops and optimizes actionable analytics solutions to help our clients address their marketing challenges such as marketing effectiveness, ROI, brand equity impact, channel effectiveness and pricing.


What youll be doing:

*Lead Client R&D and Implementations: Work with cross-functional teams to lead enhancing our analytic solutions for client needs. Own onboarding of client data into our attribution solution by deep diving into cookie level data sets.
*Enhance MarketShares digital analytics thought leadership in related data-mining and big-data analytics applications, specifically related to the AdTech Ecosystem
*Ensure rigorous quality control over data, analyses, metrics
*Collaborate regional marketing analytics teams to ensure alignment on project prioritization, actionable insights and analytical/technical best practices
*Interdisciplinary work: interact with multiple teams across the firm to provide and improve our end-to-end solution and implement new analytics capabilities: Data Management, Econometric Modeling, Optimization, Strategy and Engineering


Skills, Talents, Experience you will need:

*Our ideal candidates possess a combination of professional work experience in digital marketing analytics, especially in AdTech.
*3-5 years of work in Digital Analytics with hands on experience in Adserver/Web Analytics Logs.
*(1-3 years) working in digital AdTech industry with thorough understanding of digital metrics.
*Well versed in using SQL to process/extract data from data processing platforms.
*Experience with Hadoop, Hive, R, Matlab or similar is highly desirable.
*Experience in applying Data Mining, Machine Learning, and Statistical techniques to solve large-scale information retrieval, online search, online advertising attribution, online/offline marketing optimization problems.
*Bachelors degree or above (preferred) with mathematical background: Statistics, Data Mining, Operations Research, Economics, Finance, Engineering or similar.
*Ability to communicate well with colleagues from other technical disciplines, herding cats, juggling flaming chainsaws would also be welcome.


About Us

MarketShare helps the CMOs of the worlds most recognizable brands, tangibly improve marketing performance. We combine our expertise in technology, data, advanced modeling and business intelligence solutions that lead to improved decision-making, attribution and optimization for businesses. We pride ourselves on a track record of developing innovations in predictive analytics and software, and delivering insights that exceed client expectations, which has led to continued growth and long-term client relationships.

Our mission is to transform the growth rate and efficiency of our clients' businesses by bringing new levels of transparency to their decision-making. We reveal how much to spend on marketing, where and how to spend it, and the results those dollars will deliver. Our impact: higher marketing efficiency, revenue growth, brand equity, profit, and market share.

Our solutions help marketing executives answer complicated questions such as:

*What is the effectiveness of our marketing investments in generating sales, and where should our next dollar be spent?
*How do TV, radio and print media drive online behaviors and resulting sales, and how do we balance our online-offline mix?
*Within online channels, how can we continually optimize our digital marketing across publisher sites, keywords, etc.?


Founded in 2005, we are a fast-growing, private equity-backed, entrepreneurial company. MarketShares team has grown worldwide across Los Angeles, New York, San Francisco, London, Tokyo, and Bangalore. Over the past few years, weve enjoyed 60-70% growth annually.

MarketShares management team includes former agency, media, and operations executives, and others who have wrestled with the most complex marketing science challenges. Our Board of Advisors includes former CMOs of global Fortune 100 companies from blue-chip brands such as P&G, Visa, Schwab, Best Buy, eBay and more. And our academic advisory board includes acclaimed professors from Wharton, Harvard, UCLA and the London School of Business.


MarketShare Culture -- Whats important to us and ideally to you

*Comfort with ambiguity: We embrace the complexity of our clients environments and believe that there are seldom easy answers.
*Embracing the high-wire act: Were inventing the space where marketing meets math. This is a new category, and we have to innovate as we go.
*Pragmatically curious: We have never met a problem that we didnt want to solve. That said, we recognize trade-offs are required due to client priorities.


Apply Now!(https://hire.jobvite.com/j?cj=oIQEYfwU&s=Mashable)

Outside Recruiters: Please do not contact MarketShare employees with unsolicited resumes.


Source: http://www.web-analytics-jobs.com/a/jbb/job-details/985673

Director of Analytics at Blue State Digital (New York, New York)


Description:
The Blue State Digital Strategy Team is dedicated to identifying and implementing the most effective ways to fulfill our clients' changing digital advocacy needs. In a world with a growing number of channels and tactics, we strive to find out what works and what does not as we help our clients achieve their goals.

Analytics is the backbone of our multi-faceted strategy department, and works to support delivery teams that span web design, email, content, social media, and advertising. We use data to track our clients' performance to goals, and to optimize our strategies based on the demonstrated behavior of our clients constituents and visitors. We are passionate about finding innovative solutions to our clients everyday problems, and using data to support our tactical recommendations.

The Analytics Team develops and delivers performance-enhancing recommendations to clients and internal teams using data collected from various sources. We identify solutions to complex problems and questions, and make recommendations based on ongoing data analysis and knowledge of industry standards.

As Director of Analytics, you will be responsible for providing thought leadership and guidance to a team of Web Analysts and Web Architects, as well as to our client portfolio and internal teams. You will help curate and shepherd our point of view on the smart use of data for digital strategy development, and will chart the course of the Analytics Teams development. You will manage a team of individuals, your own book of business, and internal/external projects.
Job Requirements

* Manage and mentor a team of Web Analysts and Web Architects (located in NYC and DC). Conduct regular 1:1 meetings to review individual and account performance, work with individuals to craft goals and professional development plans, provide regular feedback and guidance as issues arise, address training and onboarding needs, and conduct annual performance reviews.
* Set a vision for the team within the company and develop a path for growth, including but not limited to: managing capacity issues, staffing and hiring, cross-team integration, establishing team goals, and identifying product and project opportunities.
* Support the skill and career growth of members of the team, including delegating responsibilities as appropriate and focusing on skills development.
* Provide strategic leadership on all analytics projects, act as the senior expert on analytics issues, support relationship management needs on key clients.
* Manage a client portfolio through proactive analysis and recommendations. Exhibit a high level of expertise in driving data strategy across multiple touch points.
* Develop scalable industry best practices, and drive core insights from data to suggest, create, and execute multivariate or A/B tests that drive fundamental improvements.
* Pursue new business for the Analytics Team and support agency business development activities. Have an active role in maintaining the health and growth of existing accounts.
* Develop product offerings for the Analytics Team and across departments. Assist with regular development and review of Business Development proposals. Participate in potential client calls and meetings as needed.
* Drive understanding of how analytics programs fit into broader digital programs, and pursue a commitment to improving ROI for our clients by working closely with other BSD teams to ensure that all pieces are moving together to accomplish client goals.
* Develop and deliver effective and persuasive presentations demonstrating the value of our work for client teams, business development, and partners.
* Help drive and champion cross?client and companywide innovation as well as strategic, programmatic, and procedural improvements.
* Develop materials and speak publicly on behalf of the company on webinars, at industry conferences, and at BSD hosted events.


Qualifications

* You have a BA/BS with a strong academic record.
* You have worked on this type of team before: you have at least four years of experience with standard web analytics tools (expertise in Google Analytics and Omniture preferred), at least two years of experience in advanced web analytics methodologies, such as experimentation and testing, competitive analysis, surveys, and market research (expertise with Optimizely preferred), and three to five years of experience using the Microsoft Office suite or the Apple iLife suite with strong Excel skills.
* You have excellent communication skills and are ability to interact with all levels of end users, technical resources, and colleagues. You have strong project management skills.
* You have experience managing others. You are able to identify issues and escalate when appropriate. Resolves conflicts constructively. You apply learnings from mistakes and provide peer and team-wide feedback for those in immediate area of focus.
* You are able to identify key needs or gaps and provide leadership to address those gaps.
* You proactively identify and communicate growth goals for yourself and others.
* You are passionate about the digital space and the opportunities present for digital growth and development.
* Extra Credit: You dabble in programming, with experience in Javascript, JQuery, SQL, or HTML. You have experience in data science and/or data visualization. You have work or academic experience in one of the fields our clients belong to.

Apply Here: http://www.Click2Apply.net/n5fcgvx

Saturday, March 13, 2010

Senior Data Analyst LookSmart (San Francisco, California)

LookSmart is currently seeking an experienced Senior Data Analyst. In this role you will work with our account managers to define success metrics for our advertisers, and then work with the account management team to develop strategies that will beat those metrics.

You will:

• Develop quantitative analyses, custom models and ad hoc reports to effectively monitor performance, trends, and opportunities of the ad network

• Work with advertisers to help define their success metrics

• Develop recommendations to beat advertiser’s desired metrics based on best practices

• Recommend optimizations to account managers and assess the effectiveness of those recommendations

• Work with product team to recommend enhancements to the AdCenter application that will support optimization of advertiser’s accounts

Required Experience:

• 2 years experience as a Business Analyst

• Excellent Excel and basic SQL skills

• Experience with databases and data warehousing

• High attention to detail

• Strong verbal and written communications skills

• Experience in online advertising

• Hyperion/brio experience
 
Senior Data Analyst

Monday, July 13, 2009

Senior Web Analyst, VML

Senior Web Analyst, VML (Kansas City, Missouri)

Address:Kansas City, MO 64116Type:Full-time Description:

Let’s get something straight – we’re not hiring a Senior Web Analyst. Still reading? Great. Because at VML, we’re not just the titles we hold. Sure, they’re nice to see on our business cards, but we’re really so much more. True, we have a range of expertise from building websites and online media to developing software and viral campaigns, but that’s not who we are. It’s just what we do. VML is a place that values hard work, the human spirit and the idea that if it doesn’t exist, it can be created. We’re a full-service interactive advertising agency that thrives where grounded solutions meet the blue sky of possibilities. We’ve twice been voted one of the 25 best places to work in America, and have partnered with some of the most recognizable brands in the world. And with 16 years under our belt, you’d be correct to guess our trophy case is getting pretty full, too.

Description: This position is responsible for using marketing analytics to develop analytics implementation and optimization plans that become integral to our clients’ overall business strategies. He/she will partner with clients and internal stakeholders to design and implement measurement and optimization plans that capture appropriate performance metrics and demonstrably increase ROI. He/she is responsible for the development and execution of test plans and analytical approaches that improve the digital experience, enable targeted communications and drive desired consumer behaviors. The Senior Web Analyst will be able to translate requirements to technical development teams, and he/she will also be extremely comfortable consulting on solutions with senior-level clients.

Responsibilities include:
Strategic Guidance
• Work with VML account teams and clients to understand and document business, technical, and reporting requirements, and to develop solutions to ensure success
• Help clients expand their usage of web analytics tools and drive internal client user adoption
• Assist with the selection and implementation of web analytics and online marketing tools
• Provide guidance to agency and client on the implementation and use of A/B and multivariate testing using various tools – Omniture Test&Target, Optimost, SiteSpect and Google Website Optimizer
• Assist with pitches that include analytics consulting projects – both pure analytics and A/B or multivariate testing
• Assist clients with the tracking and enhancement of online marketing efforts

Analytical Support
• Define site/campaign marketing metrics related to channel and analytics dashboards with input from agency/client; analyze and report holistically on a weekly basis
• Exhibit a high level of expertise working with multiple data sources (site analytics, media, email, transactional, etc.) to analyze performance of campaigns and marketing efforts and make recommendations for improvements
• Create, review and submit weekly metrics report for overall marketing dashboards. Include metrics definitions, and suggestions for further analysis
• Assist in automation efforts for executive-level reporting (Excel, extracts, SQL, etc.)
• Define and manage optimization tagging including web, email, online display media, etc., to ensure continuity across tracking and reporting
• Support all facets of the decision-making platform (click-stream, outcomes, analysis, search analysis and multivariate analysis) and work with web technology teams to identify gaps in data capture strategy and collaboratively implement enhancements
• Work with web testing teams to define, execute, analyze and present results of A/B and multivariate tests to marketing leaders and team members

Typical Deliverables
• Weekly, monthly reports delivered via Excel spreadsheets, BI tools or click-stream analytics tools
• Lead development of senior management dashboards
• Website behavior and customer experience analysis
• Data consolidation and validation
• Coordinating tags, tracking parameter implementations
• Lead creation and completion of multivariate and A/B testing documents (from hypothesis creation to influencing creatives, to identifying success metrics to post-test analysis)
• Documentation relating to existing processes and suggestions for improving processes
• Effective and persuasive presentations (verbal and written) for teams and clients

QUALIFICATIONS:
• BA or BS, MBA preferred (quantitative coursework like mathematics, statistics a plus, but not necessarily required)
• Three to five years of web metrics experience, including three years of experience implementing and using Omniture or similar tools such as WebTrends, Coremetrics, Indextools, etc.
• Experience using testing tools like Omniture Test&Target, Optimost and SiteSpect
• Expertise with BI tools such as Brio, Business Objects, Microstrategy and Cognos, with experience writing and tuning SQL queries in online or offline environment
• Expert at Excel, strong skills with MS Access and Office
• Mid-level expertise in SEM/PPC, SEO and Online Campaign strategies and a minimum of one-year experience measuring success of these types of efforts
• Excellent communication skills and ability to interact with all levels of end users and technical resources
• Business analysis experience in large companies with multiple functions/divisions helpful

To get the ball rolling, please submit your resume and cover letter online to fmcguire@vml.com. Include career objectives, relevant experience and salary requirements. No phone calls, please.

Part of the WPP Group, VML offers one of the best overall compensation packages in the business. Headquartered in Kansas City, VML is an Equal Opportunity Employer. To learn more, visit www.vml.com.

Apply by Email:fmcguire@vml.com

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Wednesday, February 18, 2009

Sr/Lead Analytic Warehouse/Java Engineer - SaaS Company in the SF Bay Area (Emeryville, California)

Sr/Lead Analytic Warehouse/Java Engineer, SaaS Company in the SF Bay Area (Emeryville, California)

Description:
A highly successful privately held Internet SaaS company is looking for a lead data warehouse engineer strong in design and implementation of highly scalable data warehouses and solid Java programming skills.

You will be responsible for designing and implementing the data warehouse, and supporting the data tier of the application stack exp. abstracting and implementing application data layer services in Java in a multi-tier distributed application stack.

If your that rather unique person could you please contact me at your earliest convenience.

Must have experience with...Data warehouse design and implementation of OLAP data model, SQL, and ETL.Experience in implementing application data layer services in Java for multi-tiered distributed application stack.

Please Local Candidates Only.

I can be reached at 925-552-6177 or 925-890-5107. Thank you for your valuable time and interest.

Gina

Sr/Lead Analytic Warehouse/Java Engineer, SaaS Company in the SF Bay Area (Emeryville, California)

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Monday, December 15, 2008

Director, Analytics, Resource Interactive (Columbus, Ohio)

Resource Interactive is an Adweek Top Twenty independent interactive agency that helps the world’s leading companies including: Wal-Mart, Procter & Gamble, Coca-Cola, L.L.Bean, Apple, Victoria’s Secret and Hewlett-Packard to plan, create, build, assess and optimize the digital experience of their customers. Selected by The Wall Street Journal in 2008 as one of the top 15 small workplaces in the country, we are committed to being an employer of choice and to recruiting, developing and maintaining a staff of outstanding associates. (www.resource.com)

The Director of Analytics is responsible for establishing and managing a digital marketing analytics practice focused on programs for national and international brands. The Director of Analytics will lead a multidisciplinary team to develop an integrated and scalable program to: understand, communicate and evangelize analytics requirements, ensure accurate capture of data for analysis, develop and manage analytics tool set, and conduct data analysis to measure the impact of interactive marketing initiatives.

The Director of Analytics will work closely with the RI Account Strategy team and directly with clients to understand and establish key business objectives in order to structure the appropriate measurement, reporting and information delivery strategies and mechanisms. The Director of Analytics must be able to adjust to varying timelines and budgets to maximize the impact of these insights and tools on clients business. The Director of Analytics must also be able to partner with clients to create efficiencies in process and delivery and show commitment to continual program process improvement and evolution.

Required Qualifications

• A degree in Statistics, Computer Science, Mathematics, Market Research, Economics, Psychology/Sociology, Physics, Operations Research, or other discipline involving experimental design, statistical modeling and quantitative analysis of data
• 8 or more years experience with responsibility for reporting and analyzing data in fast-paced business environment
• Ability to define project objectives, develop shared goals and manage others
• Broad knowledge of reporting and query tools and practices, including proficiency with web metrics reporting packages (e.g. Coremetrics, Omniture, WebTrends, Google Analytics, etc.)
• Strong communication skills with the ability to present information in spoken, written or visual form to a variety of audiences, from internal team to client executives
• Exceptional capacity and tenacity to solve problems with the ability to be both rigorously analytical, as well as intuitively attentive
• Ability to create/design and adapt data capture and reporting processes
• Ability to learn quickly and adjust to new technology and business requirements
• Proficiency in MS Excel and business productivity tools
• 25% travel

Preferred Qualifications

• An MBA or Master’s degree in other related fields
• Both agency and client side experience
• Proficiency with MS Access, SQL and
• Hands-on experience with web site optimization, including site structure, page construction, content, keyword research, search marketing principles, and SEO principles
Apply by
Website: http://www.web-analytics-jobs.com/a/jbb/job-details/51593

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Site: AnilBatra.com
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Friday, November 14, 2008

Expert Senior Level Marketer looking for new opportunities

Expert Senior Level Marketer looking for new opportunities, expert in
Online Marketing, Product Management and Traditional Marketing

With the current downturn in the economy I am looking for a career
move. I have 15+ years of experience marketing everything from CPG,
eCommerce, Consumer Electronics, and Online Travel. I have been the
director of Marketing and Director of Product Management for small
start-ups to Fortune 500 companies. I am currently in the Salt Lake
Valley but am willing to relocate for the right opportunity. I'm
looking for a position that will allow me to grow the company like I
have in the past seeing 30% YoY growth while controlling marketing
expenditures.
Check out resume at Webanalytics360.com