Saturday, March 13, 2010

Senior Data Analyst LookSmart (San Francisco, California)

LookSmart is currently seeking an experienced Senior Data Analyst. In this role you will work with our account managers to define success metrics for our advertisers, and then work with the account management team to develop strategies that will beat those metrics.

You will:

• Develop quantitative analyses, custom models and ad hoc reports to effectively monitor performance, trends, and opportunities of the ad network

• Work with advertisers to help define their success metrics

• Develop recommendations to beat advertiser’s desired metrics based on best practices

• Recommend optimizations to account managers and assess the effectiveness of those recommendations

• Work with product team to recommend enhancements to the AdCenter application that will support optimization of advertiser’s accounts

Required Experience:

• 2 years experience as a Business Analyst

• Excellent Excel and basic SQL skills

• Experience with databases and data warehousing

• High attention to detail

• Strong verbal and written communications skills

• Experience in online advertising

• Hyperion/brio experience
Senior Data Analyst

Monday, July 13, 2009

Senior Web Analyst, VML

Senior Web Analyst, VML (Kansas City, Missouri)

Address:Kansas City, MO 64116Type:Full-time Description:

Let’s get something straight – we’re not hiring a Senior Web Analyst. Still reading? Great. Because at VML, we’re not just the titles we hold. Sure, they’re nice to see on our business cards, but we’re really so much more. True, we have a range of expertise from building websites and online media to developing software and viral campaigns, but that’s not who we are. It’s just what we do. VML is a place that values hard work, the human spirit and the idea that if it doesn’t exist, it can be created. We’re a full-service interactive advertising agency that thrives where grounded solutions meet the blue sky of possibilities. We’ve twice been voted one of the 25 best places to work in America, and have partnered with some of the most recognizable brands in the world. And with 16 years under our belt, you’d be correct to guess our trophy case is getting pretty full, too.

Description: This position is responsible for using marketing analytics to develop analytics implementation and optimization plans that become integral to our clients’ overall business strategies. He/she will partner with clients and internal stakeholders to design and implement measurement and optimization plans that capture appropriate performance metrics and demonstrably increase ROI. He/she is responsible for the development and execution of test plans and analytical approaches that improve the digital experience, enable targeted communications and drive desired consumer behaviors. The Senior Web Analyst will be able to translate requirements to technical development teams, and he/she will also be extremely comfortable consulting on solutions with senior-level clients.

Responsibilities include:
Strategic Guidance
• Work with VML account teams and clients to understand and document business, technical, and reporting requirements, and to develop solutions to ensure success
• Help clients expand their usage of web analytics tools and drive internal client user adoption
• Assist with the selection and implementation of web analytics and online marketing tools
• Provide guidance to agency and client on the implementation and use of A/B and multivariate testing using various tools – Omniture Test&Target, Optimost, SiteSpect and Google Website Optimizer
• Assist with pitches that include analytics consulting projects – both pure analytics and A/B or multivariate testing
• Assist clients with the tracking and enhancement of online marketing efforts

Analytical Support
• Define site/campaign marketing metrics related to channel and analytics dashboards with input from agency/client; analyze and report holistically on a weekly basis
• Exhibit a high level of expertise working with multiple data sources (site analytics, media, email, transactional, etc.) to analyze performance of campaigns and marketing efforts and make recommendations for improvements
• Create, review and submit weekly metrics report for overall marketing dashboards. Include metrics definitions, and suggestions for further analysis
• Assist in automation efforts for executive-level reporting (Excel, extracts, SQL, etc.)
• Define and manage optimization tagging including web, email, online display media, etc., to ensure continuity across tracking and reporting
• Support all facets of the decision-making platform (click-stream, outcomes, analysis, search analysis and multivariate analysis) and work with web technology teams to identify gaps in data capture strategy and collaboratively implement enhancements
• Work with web testing teams to define, execute, analyze and present results of A/B and multivariate tests to marketing leaders and team members

Typical Deliverables
• Weekly, monthly reports delivered via Excel spreadsheets, BI tools or click-stream analytics tools
• Lead development of senior management dashboards
• Website behavior and customer experience analysis
• Data consolidation and validation
• Coordinating tags, tracking parameter implementations
• Lead creation and completion of multivariate and A/B testing documents (from hypothesis creation to influencing creatives, to identifying success metrics to post-test analysis)
• Documentation relating to existing processes and suggestions for improving processes
• Effective and persuasive presentations (verbal and written) for teams and clients

• BA or BS, MBA preferred (quantitative coursework like mathematics, statistics a plus, but not necessarily required)
• Three to five years of web metrics experience, including three years of experience implementing and using Omniture or similar tools such as WebTrends, Coremetrics, Indextools, etc.
• Experience using testing tools like Omniture Test&Target, Optimost and SiteSpect
• Expertise with BI tools such as Brio, Business Objects, Microstrategy and Cognos, with experience writing and tuning SQL queries in online or offline environment
• Expert at Excel, strong skills with MS Access and Office
• Mid-level expertise in SEM/PPC, SEO and Online Campaign strategies and a minimum of one-year experience measuring success of these types of efforts
• Excellent communication skills and ability to interact with all levels of end users and technical resources
• Business analysis experience in large companies with multiple functions/divisions helpful

To get the ball rolling, please submit your resume and cover letter online to Include career objectives, relevant experience and salary requirements. No phone calls, please.

Part of the WPP Group, VML offers one of the best overall compensation packages in the business. Headquartered in Kansas City, VML is an Equal Opportunity Employer. To learn more, visit

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Wednesday, February 18, 2009

Sr/Lead Analytic Warehouse/Java Engineer - SaaS Company in the SF Bay Area (Emeryville, California)

Sr/Lead Analytic Warehouse/Java Engineer, SaaS Company in the SF Bay Area (Emeryville, California)

A highly successful privately held Internet SaaS company is looking for a lead data warehouse engineer strong in design and implementation of highly scalable data warehouses and solid Java programming skills.

You will be responsible for designing and implementing the data warehouse, and supporting the data tier of the application stack exp. abstracting and implementing application data layer services in Java in a multi-tier distributed application stack.

If your that rather unique person could you please contact me at your earliest convenience.

Must have experience with...Data warehouse design and implementation of OLAP data model, SQL, and ETL.Experience in implementing application data layer services in Java for multi-tiered distributed application stack.

Please Local Candidates Only.

I can be reached at 925-552-6177 or 925-890-5107. Thank you for your valuable time and interest.


Sr/Lead Analytic Warehouse/Java Engineer, SaaS Company in the SF Bay Area (Emeryville, California)

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Monday, December 15, 2008

Director, Analytics, Resource Interactive (Columbus, Ohio)

Resource Interactive is an Adweek Top Twenty independent interactive agency that helps the world’s leading companies including: Wal-Mart, Procter & Gamble, Coca-Cola, L.L.Bean, Apple, Victoria’s Secret and Hewlett-Packard to plan, create, build, assess and optimize the digital experience of their customers. Selected by The Wall Street Journal in 2008 as one of the top 15 small workplaces in the country, we are committed to being an employer of choice and to recruiting, developing and maintaining a staff of outstanding associates. (

The Director of Analytics is responsible for establishing and managing a digital marketing analytics practice focused on programs for national and international brands. The Director of Analytics will lead a multidisciplinary team to develop an integrated and scalable program to: understand, communicate and evangelize analytics requirements, ensure accurate capture of data for analysis, develop and manage analytics tool set, and conduct data analysis to measure the impact of interactive marketing initiatives.

The Director of Analytics will work closely with the RI Account Strategy team and directly with clients to understand and establish key business objectives in order to structure the appropriate measurement, reporting and information delivery strategies and mechanisms. The Director of Analytics must be able to adjust to varying timelines and budgets to maximize the impact of these insights and tools on clients business. The Director of Analytics must also be able to partner with clients to create efficiencies in process and delivery and show commitment to continual program process improvement and evolution.

Required Qualifications

• A degree in Statistics, Computer Science, Mathematics, Market Research, Economics, Psychology/Sociology, Physics, Operations Research, or other discipline involving experimental design, statistical modeling and quantitative analysis of data
• 8 or more years experience with responsibility for reporting and analyzing data in fast-paced business environment
• Ability to define project objectives, develop shared goals and manage others
• Broad knowledge of reporting and query tools and practices, including proficiency with web metrics reporting packages (e.g. Coremetrics, Omniture, WebTrends, Google Analytics, etc.)
• Strong communication skills with the ability to present information in spoken, written or visual form to a variety of audiences, from internal team to client executives
• Exceptional capacity and tenacity to solve problems with the ability to be both rigorously analytical, as well as intuitively attentive
• Ability to create/design and adapt data capture and reporting processes
• Ability to learn quickly and adjust to new technology and business requirements
• Proficiency in MS Excel and business productivity tools
• 25% travel

Preferred Qualifications

• An MBA or Master’s degree in other related fields
• Both agency and client side experience
• Proficiency with MS Access, SQL and
• Hands-on experience with web site optimization, including site structure, page construction, content, keyword research, search marketing principles, and SEO principles
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Friday, November 14, 2008

Expert Senior Level Marketer looking for new opportunities

Expert Senior Level Marketer looking for new opportunities, expert in
Online Marketing, Product Management and Traditional Marketing

With the current downturn in the economy I am looking for a career
move. I have 15+ years of experience marketing everything from CPG,
eCommerce, Consumer Electronics, and Online Travel. I have been the
director of Marketing and Director of Product Management for small
start-ups to Fortune 500 companies. I am currently in the Salt Lake
Valley but am willing to relocate for the right opportunity. I'm
looking for a position that will allow me to grow the company like I
have in the past seeing 30% YoY growth while controlling marketing
Check out resume at

Friday, November 7, 2008

Technical Consultant for Internet Marketing and Web Analytics, Unica Corporation (Waltham, Massachusetts)

Technical Consultant for Internet Marketing and Web Analytics, Unica Corporation (Waltham, Massachusetts)
Unica Corporation is looking for an experienced Professional Services Consultant to install, configure, optimize and provide web marketing consulting services relative to our NetInsight Web analytics solutions on-site at our customers' facilities.

To be a successful Professional Services Consultant you must be a self-starter, capable of working with minimal guidance in a diverse set of environments. You must be a quick learner with strong analytical skills accompanied by a strong desire to learn new tools and techniques. You must be capable of communicating with both technical and non-technical audiences (administrators and end-users of our software), as well as with our internal sales representatives. The ability to build rapport and develop effective working relationships with clients is essential.

This position requires extensive travel and is based in our Waltham, Massachusetts headquarters.


• Install, configure and optimize our NetInsight Web analytics solution on-site at our customers' facilities
• Collaborate with customers and internal representatives to determine the scope of the professional services projects
• Document internal and customer deliverables in statements of work
• Advise customers on best practices and deliver supporting documentation
• Provide training to both technical and business users of our software
• Specify hardware/software configurations based on customer requirements/environment


• 3+ years of enterprise software consulting and implementation experience
• An extensive knowledge of relational databases, specifically: Microsoft SQL Server, Oracle, and DB2 databases
• A comprehensive knowledge of web servers, specifically: Apache, Microsoft IIS and iPlanet
• An extensive knowledge of major software platforms: specifically all flavors of Windows and UNIX
• A comprehensive knowledge of SQL querying for multiple databases
• A basic knowledge/exposure to business intelligence tools, specifically: Business Objects, Cognos and MicroStrategy a plus
• Functional experience in at least 3 scripting languages: Perl, Bash and VBScript preferred.
• A solid understanding of systems administration and network management
• A solid understanding of Microsoft Active Directory/LDAP/Web Server connectivity/security
• Outstanding problem solving, troubleshooting skills
• Experience in the Web analytics and/or business intelligence a plus
• Experience with Internet Marketing is a plus
• Strong organizational and time management skills
• Excellent written and oral communication skills
• Tenacity, persistence, and a winning attitude
• Bachelors degree preferred
• Outstanding PC skills (Excel, Access, Word, etc.) required

This position requires approximately 75% travel and is based in our Waltham, Massachusetts headquarters.
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Source: Web Analytics Job Board

Friday, August 29, 2008

(Web Sales) Conversion Marketing Manager

(Web Sales) Conversion Marketing Manager, Hewlett Packard (American Fork, Utah)

Logoworks is looking for an experienced Conversion Marketing Manager. This is a critical role in the Logoworks business with a focus on optimizing the conversion for our on-line properties including, and another major e-commerce site that will be announced later this year.

The Logoworks Conversion Marketing Manager will play an integral role in driving the Logoworks strategic and financial objectives. Working across the organization with product managers, marketing managers and the web analytics manager, the Conversion Marketing Manager will define the conversion strategy for our on-line properties with the ultimate goal of maximizing on-line sales. This person will also drive the creation of hypothesis tests and work with the web analytics manager to design the supporting tests and analytics. As a core part of the Logoworks Product Management organization, the Conversion Marketing Manager will also play a key role in refining the customer experience by working directly with the product managers to drive changes to user flows and influence usability across the Logoworks on-line properties to improve conversion.

Responsibilities include:

- Defining and implementing the conversion strategy for all Logoworks on-line properties
- Analyze and improve effectiveness of various site features
- Plan, execute and effectively communicate the results of customer and click stream data mining analyses. Identify patterns and trends and translate into actionable insights.
- Assisting in the visual merchandising of Logoworks on-line properties to maximize the visibility of high-converting products.
- Apply statistical techniques (regression, time series, etc.) in support of conversion strategy, plans and analysis
- Improve visibility within the Logoworks executive staff and key leaders regarding site/conversion performance. Work with the web analytics manager to develop regular reporting on site performance and key statistics.


- Bachelor's degree or equivalent work experience; MS preferred.
- 5 years of relevant work experience in conversion and/or interactive marketing
- Experience applying statistical analysis to support strategy and recommendations
- At least 5 years of hands-on experience with standard clickstream analysis tools, such as Omniture, SiteCatalyst & related products

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