Monday, December 17, 2007

Senior Research Analyst

Perform an in-depth analysis and reporting of traffic associated
with HBO/Cinemax online services, including but not limited to and, and its relationship to usage of content on
other platforms. Individual will work closely with various internal
clients responding to ad-hoc requests, while ensuring that reports
adequately meet their needs. Other responsibilities may include
evaluation of digital research vendors/sources, and multi-platform
analysis of viewing trends/scheduling strategies associated with
HBO, Cinemax, broadcast, basic and other pay television networks.

Individual must have experience with both internal traffic analysis
tools (Omniture Site Catalyst) and syndicated traffic sources
(ComScore Media Metrix and/or Nielsen NetRatings). Requires 2-3
years experience in web traffic analysis; prior television research
experience helpful. Person should be very detail oriented, have
excellent written and verbal skills, demonstrate the ability to
multi-task while meeting deadlines, and be able to work both
independently and within a group striving towards a common goal.

Stella Gruvman
HBO, Time Warner

Friday, December 7, 2007

Senior Business Analyst at Intuit

Senior Business Analyst- 64536
Mountain View, CA
Intuit Inc. is a leading provider of business and financial managementsolutions for small- and mid-sized businesses, consumers and accountingprofessionals. Its flagship products and services, includingQuickBooks(r), Quicken(r) and TurboTax(r) software, simplify smallbusiness management and payroll processing, personal finance, and taxpreparation and filing.
Interesting data points on Intuit
Intuit took the top spot this year in Fortune magazine's 23rd annual"America's Most Admired Companies," ranking first in computer softwarecompanies.
Fortune Magazine recognizes Inuit as one of the "100 Best Companies toWork For."
Inc. Magazine features Founder Scott Cook as one of the "25Entrepreneurs We Love - because he learns, and teaches."
Founded in 1983, Intuit had annual revenue of more than $2.0 billion inits fiscal year 2005. The company has nearly 7,000 employees, with majoroffices in 13 states across the United States and offices in Canada andthe United Kingdom. More information can be found at
About QuickBooks:
With over 3 million active users, QuickBooks is the leading provider ofsolutions that allow business to be run more effectively. Built onIntuit's philosophy of customer driven innovation, QuickBooks and itsassociated solutions deliver the ease-of-use and simplified businessprocesses that small businesses rely on and trust.
About the Position:
Senior Business Analyst
Intuit, In Product Discovery (IPD) Team
Mountain View, CA
Come join a dynamic team that is going to revolutionize our customer'sweb experiences. You will be a key member of the IPD leadership team. Inaddition to being the primary channel for driving X sell for thecompany, In Product Discovery (IPD) is also an important tool forenhancing QuickBooks customers' overall experience with our products.IPD helps small businesses by providing welcome solutions at the pointof need within the software and as such can be a cause for customerdelight. The goal of IPD team is to increase customer awareness andattach to small business offerings while contributing to a greatcustomer experience.
As IPD Analyst, you will play a critical role in chartering thedirection of the group by providing much needed info on the successrates of the customer access points.
You will be the primary lead in working with marketing and brandmanagers across different offerings to understand how traffic from IPDaccess points goes to specific offering landing pages and results inconversion.
You would be the primary stakeholder for the product usage data and thuscreate processes and mechanism to ensure ongoing reliability andusability of data.
You would create a dedicated data model and tracking mechanism for IPD2.0 that leverages user identity, shared user history and context infobefore making the right offerings. You would create a model for theofferings to track data systematically so it can be leveraged acrosssegments. This may mean creating a central data repository withcomprehensive tracking and targeting info
Other responsibilities include:
* Create IPD metrics and analytics dashboards with input from offerings;analyze and report on a weekly basis. Educate stakeholders to understandIPD metrics and usability.
* Create, review and submit weekly and monthly metrics reports for IPDinputs and Outcomes. Include metrics definitions, and suggestions forfurther analysis
* Assist in automation efforts that needed for executive-level reporting(Excel, extracts, SQL, etc)
* Help define and manage data collection definitions, protocols andprocesses; partner with development team to ensure optimalimplementation.
* Work with Product Manager and marketers to define, execute and analyzetests to define best "solutions" and improve customer satisfactionscores.
Qualifications :
Experience working in Fortune 1,000 ecommerce or web based supportenvironments recommended
* 3-5 years of data mining experience
* 2-3 years of experience in using standard Business Intelligence OLAPtools such as Brio, Business Objects, Microstrategy. Experience in largedata warehouse environments (ERP, CRM) a plus
* Business Analysis experience in large size companies with multiplefunctions/divisions helpful
* BA or BS Quantitative coursework (mathematics, statistics, computerscience) a plus, but not necessarily required
* Experience in taxonomy design, user flow and information architectureand its impact on the customer experience (e.g. navigation)
* Excellent communication skills and ability to interact with all levelsof end users and technical resources
* Expert at Excel and good working knowledge of PowerPoint
* Experience in conceptualizing and designing data collectionprocesses/mechanisms from grounds up

Thursday, December 6, 2007

Expedia Inc seeks Web Analytics Manager

We're looking for a Web Analytics Manager to manage the implementation and ongoing development of the site analytics platform for our expanding APAC region.
Job ID # 6068
Web Analytics Manager is currently seeking a talented Web Analytics Manager to work in our Dallas office. As the Web Analytics Manager for, your role will be to research and report on the experience of users that have visited and turn this research into actionable recommendations to accomplish business objectives.
The ability to evangelize the importance of data-driven decision-making will be critical to this job. Creativity is key; as you will need to measure site usability and effectiveness while turning the data into actionable recommendations.
Job Content & Scope:Support the analytics needs of the organization by analyzing web traffic using state of the art analytic tools. Collaborate with internal departments and external partners such as agencies to assist with data collection and reporting.
The Web Analytics Manager will focus their time on reporting and analysis. This will include clickstream analysis, conversion funnel analysis, search analysis, multivariate testing analysis, all combined with offline call center data. This role will analyze online and offline marketing campaigns (search & direct traffic), on-site promotions, business unit financial performance, product mix, in addition to working with our affiliate team.
Typical Deliverables:• Daily, weekly, monthly reports (using: excel, BI tools, clickstream analytics).• Support development of management dashboards.• Website behavior analysis• Data consolidation and validation• Coordinating tag management, tests, and tracking parameter implementations.• Receive, prioritize and resolve queries and requests for web analytics data support• Organize basic and advanced training for new and existing users
Required Experience:Knowledge / Background / Experience:• Bachelor's degree required.• Has configured at least one top tier analytics package on a large e-commerce site.• 3 years of experience working with top tier clickstream analysis tools, which could include: Omniture, WebTrends, Click Tracks, HBX, CoreMetrics, Visual Sciences, Fireclick, etc.• At least one year of experience with SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and analysis.• At least one year of experience reporting and analyzing performance of online marketing activities such as Campaigns, Affiliate Marketing, Online Acquisition Strategies etc.• Two to four years of experience using the Microsoft Office suite with very strong Excel skills.• Business analysis experience within large companies having multiple functions / business units preferred.
Team / Leadership Skills:• Works effectively both independently and as a member of a team.• Uses sound judgment to identify issues and escalates when appropriate.• Ability to identify key needs or gaps and provide leadership to close those gaps.• Communicates effectively to the relevant levels of business.• Learns from mistakes, takes action to apply the learnings.• Identifies and communicates specific personal growth goals for self.
Technical / Functional Skills:• Understands relevant technology applications in their area.• SQL knowledge a plus.• Uses strong analytical skills to provide insights as well as information.• Handles multiple tasks, switches priorities and focuses as needed.• Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website. • Understands the complex web ecosystems and best practices and applies this knowledge to their work.

Wednesday, November 7, 2007

Ecommerce Metrics Manager

Ecommerce Metrics Manager
Job Code: 963659
Location: Bellevue, WA

Join our award winning Ecommerce team to drive conversion, AOS, and sales by analyzing multiple sources of data and providing expert knowledge and insight into Eddie Bauer’s online business and website customer behavior. Measure and analyze site click stream data and traffic patterns, funnel conversion, content performance, and product performance. Make recommendations for optimization of the online customer experience.

Key Accountabilities:

Manage standard reporting dashboard of key metrics for the online business.

Monitor, analyze, project, and communicate pattern changes in key metrics.

Develop KPI’s (Key Performance Indicators) for the online Merchant, Marketing, and Customer Experience teams.

Develop web financial forecasts and plans in collaboration with Marketing, Finance, and E-Commerce leadership.

Build, manage, and execute experimental A/B test and optimization plans and analysis.

Use syndicated research tools and communicate findings and insights to appropriate business partners.

Build business cases and ROI models for online development projects.

Support weekly, monthly, and quarterly business post game projects.

Perform ad-hoc analysis to support the online Merchant, Marketing, and Customer Experience teams.

Serve as an online evangelist to educate the business on the availability of data and resultant value of web analytics.

Serve as the point of contact for internal metrics training.

Serve as the point of contact for external web metrics partners
vIdentify the need for and lead the evaluation of new metrics tools and applications.

Supervise one direct report.

Education/Experience Required:

5+ years experience in collecting and analyzing online data.

7+ years working in a business research and analysis environment.

Experience and education in statistics is a plus.

Experience in report and dashboard design.

Master level PC skills – MS Office and internal mainframe systems.

Demonstrated experience with web specific metrics tools like Offermatica, Optimost, Omniture, and Coremetrics.

Demonstrated data management skills using ad hoc Access and SQL queries, and Excel pivot tables.

Sound analytical skills and the ability to look beyond the numbers and provide recommendations for action.

Strong communication & presentation skills.

Masters Degree preferred, Bachelors degree required.

Eddie Bauer is a specialty retailer that sells high quality casual apparel and accessories for the modern outdoor lifestyle. Our brand is authentic. It is named after our founder, Eddie Bauer. This heritage provides the company with the foundation for the brand: a love for the outdoors, quality you can trust, passionate product design, great customer service, a spirit of innovation, and creative marketing.

We believe that people are the foundation of our business. Our culture is unique; our values encourage focusing on customers, quality, curiosity, passion, teamwork, integrity, straight talk / listening and results. Our teams possess a great sense of pride and energy. Eddie Bauer's Associates know they make a difference!

Eddie Bauer offers a collaborative work environment, competitive compensation, product discount and an industry leading relocation program.

Eddie Bauer is committed to equal opportunity employment.

Karen Hiller
Manager, Corporate Recruiting
Eddie Bauer
425-755-6170 Direct
866-300-2602 Fax

Monday, November 5, 2007

Director Of Analytics and Planning

If you have interest in a strategic analytics position please contact
me. This person will be interfacing with the senior management team to help shape the direction and strategy of

Thanks in advance~
Summer Anderson
949/533-6966 is a leading online marketplace that offers sellers complete eCommerce services to independently create and sell a wide variety of products, and offers consumers unique merchandise across virtually every topic! Privately held, highly profitable and experience exponential growth, was recently named one toe top 100 most innovative companies online by the AlwaysOn network and ranked as 99 out of the top 500 eCommerce sites online by Internet Retailer. We're headquartered in Foster City, California.

Critical to the growth of and reporting to our Chief Financial Officer, the Director of Analytics & Planning is charged with building and managing our Business Intelligence capabilities.
CafePress's business encompasses consumer internet retailing, B2B
eCommerce services and manufacturing operations. With literally millions of products, hundreds of thousands of shopkeepers, and millions of customers, orchestrating our complex business model through sophisticated predictive modeling will enable strategic decision making that will further drive our business forward. As the quantitative linchpin in this metrics driven company, this individual will work with the executive team to provide an understanding our business at both micro and macro levels.

With passion for discovery, zest for understanding, and love of communicating what is found, this individual will be the "go to" person who can effectively divine and articulate the drivers that most influence business.

Key Deliverables & Responsibilities:
. Design and implementation of predictive and analytical processes
. Building and managing a business intelligence team to address
analytics across the entire operations
. Understanding our business complexities and delve deeply into our
factors of success, determining profitability of revenue channels.
. Lead analysis in all areas of operations (product/services P&L, web, business process, and marketing) across the company
. Provide financial modeling, forecasting and dashboards, including
data interpretation and reporting
. Ongoing development of a business intelligence directive that will
enable to spot trends, determine course corrections, and
take advantage of opportunities

Requirements Experience & Skills
. 7 to 10 years of experience in environments of excellence where
modeling and analysis are valued and considered core to accomplishing
business objectives
. 5+ years of hands-on predictive modeling experience
. Have strong analytical experience coupled with direct experience with CRM systems and relational databases. Is steeped in deep technical knowledge of current direct response techniques, strategies and trends
. Demonstrated ability to hire, mentor and grow a team of business intelligence professionals
. Intellectual horsepower to comprehend the complex and synthesize into the simple; conceptualizing and championing MBA; ideally with an MS or PhD in quantitative analytics field

This is an extraordinary opportunity to own planning and analytics capability at CafePress and join the market leader in a highly profitable, fast growing marketplace. Relocation for the right candidate is a possibility.

Media analyst, London

TMP Worldwide is the UK's largest HR communications agency, and the
UK's 4th largest advertising agency overall. We help companies
attract and retain the best people by effectively communicating their
employment offering and brand. Analysing data to ensure they maximise
their media spend is a crucial part of that process. Which is where
you come in.

This varied job in our friendly media team offers lots of scope to
use your initiative and develop the role. Based in attractive open-
plan offices in Chancery Lane, you'll be responsible for everything
from carrying out investigations on present and future advertising,
providing clients with meaningful data and reports to help optimise
campaigns to ensuring data integrity and performing reconciliation
checks on reports against benchmarked and actual figures. There will
be lots of people contact to brighten up your day!

To be up to the job, you'll need strong numerical analysis skills, a
sound grasp of Excel and the ability to translate data into
meaningful information – ideally supported by a degree and relevant
experience. Confident, articulate and highly numerate, you'll be
capable of building effective working relationships with clients and
colleagues and maintaining high standards of accuracy – even under

In return we offer the generous salaries, excellent benefits and
ongoing training opportunities you'd expect from a world class
company and a friendly, sociable culture where hard work doesn't rule
out having fun!

Please send a CV and covering letter stating why you think you would
be suited to this role to Only successful
applicants will be contacted.

Monday, October 29, 2007

Director Research & Analytics


Bridge Worldwide is seeking a Director to lead a team of Researchers in our
Cincinnati office. Reporting to the Vice President, Experience Planning &
Research this position will oversee day-to-day activities for a team focused
on utilizing qualitative and quantitative research to insure consumer
insight and understanding are driving all solutions. This is a highly
visible position within the organization with the opportunity to
significantly impact our work across the board.


§ Oversee day-to-day activities of a team of Researchers including
staffing, mentoring, training and career development.

§ Work closely with account, experience planning, strategy, project
management, creative and technology teams to deliver world-class interactive
solutions that match our clients’ business goals to the needs of their

§ Oversee work schedules, project approach, scope and estimate

§ Provide hands-on leadership on key accounts, projects and new
business efforts.

§ Oversee process and delivery for monthly client scorecards and Web
traffic reports.

§ Provide thought leadership within the agency and across the

§ Participate in leadership activities as a functional manager
within the agency.


§ Experience staffing, managing, and growing a team.

§ Track record of strong leadership and collaboration.

§ In depth knowledge of leading marketing research and web analytics
software, tools, and methodologies.

§ Minimum 8 years experience in an interactive agency, internet
consultancy or corporate research setting.

§ Proven experience developing, executing, analyzing and
synthesizing research across a broad range of quantitative and qualitative

§ Experience analyzing online user behavior including gathering and
analyzing data to identify key performance indicators, understand online
traffic patterns, segment customer behaviors, and drive actionable business

§ Experience in interactive marketing or business consulting using
data and information to drive specific targeting and marketing

§ Superior written and verbal communication and presentation skills.

§ Bachelor’s degree in Business/Marketing/Research or equivalent,
Masters/MBA a plus.


Quantitative research, qualitative research, marketing research, web
analytics, database marketing, key performance indicators, quantitative
analysis, web metrics, roi analysis

Send resumes to

Friday, October 5, 2007

Web Site Analyst at Expedia UK

We have an opening at Expedia UK for a Web Site Analyst.

If you are interested, please contact Jordan Paterson at

Details below:

Job Mission:
To define customer site behaviour tracking, mine and analyse the
results and recommend and communicate the changes required by Expedia
to ensure our site is the optimal tool for driving long term
profitability from customers. Ensure new site developments are
effectively tracked for returns on investments to be accurately
established and reported

Key Areas Of Responsibility:

•Produce recommendations for site (incl merchandising and navigation)
improvements on a weekly basis
•Design and automate site customer behaviour reporting for weekly,
monthly and quarterly review
•Specify and project manage implementation of tracking tags
•Specify and project manage implementation of tracking tags in
communications (SEM, email, graphical banners, URL redirects, etc…)
•Analyse traffic from various marketing channels and identify how
best to optimise conversion across the site
•Ensure all required reporting measures are in place to accurately
establish and communicate the returns from each new site development
•Provide ad hoc analysis into specific issues regarding site usage
•Work closely with EU Web Analytics Project Manager to ensure UK
requirement fits into an overall integrated EU solution
•Communicate insights and inspire positive actions from the Retail
team, site Prodcution team and the Expedia Management Team
•Proactively mine data and conduct analysis to improve conversion,
customer retention and customer profitability from the site design,
merchandising and customer paths
•Work closely with UK Customer and Product Analytics Managers to
provide greater information based on product sales/demand and
customer insights/segmentation

Tuesday, October 2, 2007

Victoria's Secret: Sr. Analyst, Internet Marketing

Location: Columbus, OH


• Have an understanding of web marketing techniques, especially
in banner ads and paid search. Experience in affiliate marketing a
• Have experience in using Coremetrics and Atlas ad server a
• Have excellent analytical and problem-solving skills
• Have experience analyzing large datasets to gain insights and
drive business decisions
• Be highly organized and have a proven multi-tasking ability
• Posess strong written and verbal communication presentation
• Have enthusiasm & energy to stay current on the latest
internet marketing trends


• Assist in determining and executing the best strategies to
promote the Victoria's Secret brand and internet site through
internet marketing programs, leveraging Victoria's Secret's sales
channels and traditional media
• Work closely with Internet creative team and web merchants to
develop and execute online creative assets. Partner with advertising
agency and internal team to ensure timely delivery, leveraging of
Victoria's Secret's product & offers while meeting the needs in
today's diversified Internet media environment
• Manage search marketing campaigns for multiple product
categories at first and second-tier search engines. Work with
merchants and advertising agency to expand keyword inventory. Gauge
customer metrics to determine and implement bidding strategy. Test ad
copy and optimize landing pages
• Analyze Internet marketing campaign performance by analyzing
media performance data from ad server and user behavior data using
Coremetrics with the support of the web metrics team.
• Identify, monitor and explain variances to pre-defined
strategy for each campaign.
• Stay current with business results, strategies and industry
standards and practices.
• Contribute in new customer acquisition opportunities in
affiliate marketing, SEO, shopping comparison site, and new emerging
media (blogging, social networking web sites)


• Education: BA/BS in Marketing, Business or related degree
• 3+ years experience in Internet marketing
• Internet and/or catalog retail experience

If interested, please send your resume to jjo at

Wednesday, September 26, 2007

Adchemy - Director Search Engine Marketing

Adchemy has a solid track record, founded in 2004. Adchemy is well
funded by top-tier VCs and is on the curve of the hockey stick ready
to take off. The management team consists of veterans of several
online advertising, marketing, and search giants and is poised for

Description: Fast Forward Two Years from now and read this:

Our client would like to thank you for accomplishing the following
this past year:

1. Leading our world-class PPC Search Business to another plateau of
success in performance. We blew past our goal of building our
network's impression volume, driving record revenues and everybody
attributes it to you and your team's efforts.

2. Producing and developing new campaigns for new market verticals,
products, and clients.

3. Building and developing a world class team.

4. Getting the company recognized in Business Week as THE leading a
revolution in online PPC marketing.

Now, Back to Today...

All candidates, referrals and nominations are welcome, though
candidates must closely match all of the following qualifications for

Currently operating a growing, high volume, profitable PPC search
Prior experience growing and managing a team
An aggressive - results focus professional.
Experience with both start ups and growth companies.
A proven track record of success.

Adchemy – based in Redwood City, the next generation of online
marketing is looking for a highly motivated Director Search Engine
Marketing to: plan, create, and manage their paid search campaigns
across multiple market verticals. This is an opportunity to grow and
operate a multi-million dollar PPC search business.

Adchemy has a solid track record, founded in 2004, is focused on
delivering superior results to their pay-for-performance customers
through a proprietary platform that integrates highly scientific,
algorithmic approaches from various disciplines, including
statistical machine learning, combinatorial optimization, information
retrieval, and experimental design. Adchemy is well funded by top-
tier VCs, and is on the curve of the hockey stick ready to take off.
The management team consists of veterans of several online
advertising, marketing, and search giants.

Specific responsibilities include:
• Operate a growing, profitable PPC search business.
• Continually monitor PPC campaigns across publishers, seeking
opportunities to grow and improve. Upload new keywords, modify
campaign structures, and run profitability analyses.
• Check-in regularly with search publishers to review campaign
progress, identify new opportunities for growth, and secure their on-
going business and technical support.
• Work with product team to develop new campaigns for new
market verticals and clients. This includes identifying relevant PPC
keyword categories, understanding the categories' PPC economics,
developing compelling ad copy and landing pages, and deploying the
campaign into production.
• Minimum 8+ years professional experience with 4+ years of
hands-on PPC search experience.
• Prior experience growing and managing a team.
• Proficient with Google Adwords and Yahoo Search Marketing.
• Solid command of desktop productivity applications including
Excel and Word.
• Outstanding problem-solving and analytical skills.
• Possess the highest ethics and integrity.
• Ability to prioritize, multi-task and work effectively in a
fast-paced environment.
• Team player-solid interpersonal and communication skills.
• BA/BS in quantitative discipline, eg, engineering, economics,

For consideration or to refer/recommend or nominate a candiate please
contact: David Greenwald - i2i Placement -

Sunday, September 23, 2007

SEM Strategist: New York (Innovative Local Search Marketing Solutions!)

Yodle, a leading provider local search advertising and online lead
generation services to small businesses continues to grow and we are
actively looking to hire SEM Strategist to optimize SEM data and
maximize results for client campaigns. Based out of our Manhattan
office, this is a unique opportunity implement effective SEM
strategies for our cutting edge search marketing advertising solutions.

Reporting to the VP, Operations, the SEM Strategist, will be a Search
Engine Marketing (SEM) expert, have Pay per Click (PPC) knowledge and
will develop and implement effective (SEM) strategies and tactics,
with the goal of generating higher quality leads at lowest cost.

Core responsibilities:
• Analyze search marketing campaign data and make suggestions to
optimize search-marketing campaigns.
• Developing vertical specific industry knowledge and best practices
that will drive account profitability and drive increase in online
revenue generation
• Oversee a large number of customer accounts with intention of
driving high retention rates..
• Identify, communicate and train our internal account management team
on SEM best practices for the local market.
• Work with Product Managers and the technology group to incorporate
these Best Practices into our platform and bidding system.

• 3 + years experience analyzing web-based marketing reports and data
to develop solutions that optimize campaign performance.
• 1-2 years PPC campaign experience. Certification in either Google
Adwords, Yahoo!/Overture, and MSN AdCenter preferred.
• Background in search engine marketing strategies and optimization
techniques including: pay per click advertising, paid search
advertising, keyword analysis and selection; competitive site
analysis; keyword density analysis; optimization of site content; ad
copy generation.
• Knowledge of online lead generation space and experience with CPL,
CPA, and PPC advertising
• Strong Analytical and problem solving skills: Ability to deal with
large volumes of data and making actionable decisions
• Experience working with web analytics tools preferred.
• Strong attention to detail, organization, time and project
management skills, with the ability to collaborate and inspire others
• Ability to work on multiple projects with varying deadlines
• Excel and PowerPoint experience are required, SQL skills a plus.
• Bachelor's degree required, Masters degree preferred.

What we offer you:
• An opportunity to further enhance your skills and refine your talent.
• Continuing education including; training, seminars, books,
periodical subscriptions.
• Highly competitive compensation.
• Attractive Stock Option Plan.
• Health/Dental benefits, 401 (K) plan.
• Great work environment and culture.
• Accessible and open-minded leadership.
• A unique opportunity to work with smart people and learn a lot about
one of the fastest growing industries.

To apply here's what to do:
1. Email your resume to Please reference, "SEM
Strategist " in the subject section of your email when you apply.

About Yodle:
Yodle is a Bessemer ventures funded company in the midst of a major
national rollout that will grow our client base from 300 to 1,000. We
provide search-engine advertising and online lead generation services
to small businesses. Yodle has developed an integrated approach to
signing up and serving local businesses that are transitioning their
marketing budgets online. We provide local businesses with a simple
way to cost-effectively acquire more customers by advertising on the
major search engines including: Google, Yahoo, AOL, Ask, and MSN.

Local Search is considered the new frontier in paid search marketing,
the fastest growing area of both technology and advertising and the
key driver of Google, Yahoo, and MSN. Over $100 billion is spent on
local advertising in the U.S alone. $2 billion of that has already
transitioned online. A significant opening exists to devise, build,
and monetize this opportunity within the next 2-4 years.

Tuesday, September 18, 2007

Metric Reporting Analyst - Entry Level (Maryland)

Impact Interactions is a market leader in strategic consulting &
moderation services for organizations using online communities and
social networks to drive specific, real world, business results. We also
help clients to understand and report on their web metrics as an
outsourced analytics reporting service. Our clients include AARP, Cisco,
Intel, and SAP among others. For all of our client engagements, we
provide scheduled reports covering all interactive touch points with
site visitors. Due to our recent growth, we are looking to add the right
person to our team here in Maryland.

Specifically, we are looking for an individual who wants to learn our
business while helping our clients to understand the way that visitors
use their site. The selected candidate will have the following

* Prepare daily, weekly, and monthly reports for our clients in Word
and Powerpoint
* Stay current on metric trends and techniques by attending seminars,
webinars, and reading white papers published by the major analytics
* Interact with client teams to resolve reporting issues and to
present reports (requires some overnight travel)
* Learn about online communities, user generated content, and social
networks (including moderation) in order to understand their impact on
business goals
* Update client ROI analysis on a quarterly basis

To be considered for this position, you should have the following

* A degree in a mathematical or business related discipline
(Statistics and Marketing preferred)
* Strong proficiency in all Microsoft Office Products
* Familiarity with Omniture, WebTrends, Site Intelligence, HitBox, or
other analytic tools
* Basic understanding of PPC, SEM, Conversion techniques, and
Engagement measures
* Strong writing skills
* A sense of humor!

Impact Interactions is located on beautiful Kent Island on the
Chesapeake Bay across from Annapolis. Our benefits include subsidized
health insurance, gym membership, a casual work environment, PTO, and a
quarterly bonus plan. You can learn more about us by visiting our web
site . We are an equal opportunity

If you've read all the way to here and are still interested, please send
your resume and a cover letter to JOBS at for
consideration. No phone calls please. We will contact all qualified
candidates to schedule an initial telephone interview.

Monday, September 17, 2007

Consumer Insight Analyst

Consumer Insight Analyst
Tribune Interactive

Tribune Interactive (TI), a division of Tribune Company, is a national
leader in interactive marketing. TI reaches about 15 million
consumers each month, and serves many of the nation's leading
advertisers through the websites of major daily newspapers such as the
Los Angeles Times, Chicago Tribune and Newsday, and via relationships
with strategic partners such as CareerBuilder, and ShopLocal.

TI's Strategic Marketing group is currently recruiting for a Consumer
Insight Analyst to provide analysis of TI and competitive websites to
support revenue generation, programming and product development across
a broad base of internal customers.

o Analyze metrics information to uncover consumer insights that will
drive more loyalty to our sites and bring new frequent visitors

o Assist the news rooms with analysis of what content resonates with

o Manage the timely release of accurate and insightful monthly and
quarterly reports and analyses from syndicated data sources, TI's
internal analytics system and other relevant interactive marketing
research sources

o Build and maintain relationships with select metrics vendors

o Develop new and ad hoc analyses to monitor strategically important
trends and product categories

o Provide metrics support for corporate strategic planning activities
and editorial coverage (e.g. elections, Olympics), etc.

o Provide metrics support for local market, TI corporate departments,
and national sales teams

o Train TI employees in the use of metrics tools

o Work with Search Engine Optimization experts to provide data and
insights to support the development of SEO strategies

o Manage metrics information site on corporate intranet

o Ensure ongoing quality assurance of internal Web analytics system
and provide business requirements to technology for web analytics

Only applicants who fulfill the following specific requirements will
be considered:

- Bachelor's degree in marketing, advertising, social sciences or
other relevant subject, with coursework/internships in statistics
and/or quantitative research techniques

- One or more years experience in marketing or consulting, ideally
within the interactive marketing industry

- Razor-sharp analytical skills: ability to gather, analyze,
summarize and present market data to objectively support business
recommendations and plans

- Knowledge of and passion for interactive media and marketing
landscape, including emerging technologies and trends such as mobile
and consumer generated media

- Interest in journalism and working for an interactive publishing

- A creative, self-starter who can prioritize and work autonomously

- Attention to detail, accuracy and follow through

- Superior organizational as well as oral and written communication

- Excellent Excel and PowerPoint skills; proficient in DreamWeaver
(HTML editor) ideal

- Experience with syndicated research systems is preferred,
specifically Nielsen//NetRatings and comScore Media Metrix

- Experience with web analytics systems such as Omniture is preferred
but not necessary

Please let me know if you have an interest in applying for this
position, or know of a strong candidate. You can reach me at

Thursday, September 13, 2007

Director, CyberAnalytics

Our client is a global NYC based agency seeking an experienced Web
analytics professional:

Primary Duties and Responsibilities of Director, CyberAnalytics
• Analyze online marketing, e-mail marketing and website user
behavior using quantitative and qualitative methodologies to provide
recommendations to improve site performance, marketing programs and
our customers' digital experience to meet business objectives
• Help build and expand our cybernalytics practice.
• Identify, scope, propose, and manage the analysis and
interpretation of clients' internal and external data to support
business decision-making.
• Design and recommend appropriate analytic methodology and approach.
• Define key metrics to measure web site performance, construct
tracking dashboards and maintain general reporting structure;
• Create, monitor, track and report appropriate web metrics versus
established goals daily, weekly and monthly
• Recommend website changes based on insights drawn from site
analysis and competitive drivers that improve overall performance,
traffic and customer experience; Statistical
conclusions/recommendations and actionable insights.
• Perform statistical data analysis and modeling.
• Manage analytical project and reporting and constructing
appropriate Client templates
• Write POV documents for clients regarding the latest trends and
developments in the web analytics area
• Develop state of the art approaches to analyze online customer
behavior including experience path, customer profiles, browsing
behavior, content effectiveness and customer segmentation.
• Liaise with vendors.

Minimum Qualifications
• 5-7 years of experience in analyzing web data such as online
traffic, click stream data, web usage statistics, log-based data
collection, cookie-based and site landing page optimization.
• Substantial web analytics experience preferably in
healthcare, subscription environment or entertainment environment.
Demonstrated experience tracking campaigns, creating custom variables
and performing funnel/fall-out analysis.
• Familiarity with best practices for analyzing user behavior
online as well as general tracking set-up and data interpretation.

• Strong analytical background, demonstrating an ability to collect
data, analyze trends, and identify key marketing insights
• Experience with Webtrends, Atlas, DART, Omniture, Hitbox, Google
Anaytics and Coremetrics
• Strong understanding of Internet marketing business models and
metrics as well as competitive and consumer research principles,
marketing analysis and statistical methods.
• Experience coordinating multivariate or A/B testing on live sites.
• Experience tracking multimedia (podcasts, videos, blogs, RSS feeds,
• Practical understanding of HTML, JavaScript and Flash.
• At least 7 years of hands-on marketing and online management
experience, with a focus on the Internet.
• Familiarity with the role of segmentation that can be translated
into an audienced, task-based online experience.
• High proficiency in Microsoft Excel; proficiency in Word, Outlook
and PowerPoint.
• Understanding of web architecture and technologies and their
relationship to capturing traffic data for analysis.
• Prior experience with search engine optimization (SEO), search
engine marketing (SEM)
• A strong background in math or statistics
• Experience with SAS, SQL and Access is a plus

Resumes or referrals (appreciated!) to

Tuesday, September 11, 2007

Online Program Manager

We are looking for someone with 3-5 years of experience with Excel
(can you pivot?) and is fluid with Site Catalyst (can you Discover?).

Do you lean more toward marketing than database admin? Then send your
resume and salary requirements ASAP!

The position is based in the beautiful U.S. Midwest, about two hours
west of Chicago.

Jeff Herr
Director, interactive media
Lee Enterprises
Contact jeff.herr (at) lee (dot) net

LOVEFiLM Opportunity - UK Web Analytics Manager

LOVEFiLM International

UK Web Analytics Manager

Job description is creating a new role to oversee all aspects of analytics
and measurement for its leading UK websites. Started in 2003, and
backed by Europe's top internet/technology VCs, has rapidly
become the UK and Europe's leading online DVD rental and film download
business, and its website
is already one of the UK's three most popular entertainment sites.

The leading candidate will have experience of web analytics for a
sizeable web site, working with at least one of the industry standard
measurement packages, and be comfortable working with senior management,
web designers, and technologists on a daily basis. He/she will be a key
part of teams developing the strategy and implementation of search,
browse, email, affiliate, promotion and advertising programs. The
position is full-time, and based in our West London offices.

Core tasks:

* Reporting extremely clearly on website traffic and performance
for senior management
* Designing and implementing and interpreting test plans on our
website, delivering crisp action-orientated insights
* Working with our Web Developers and Software Developers to
deploy both internal and external measurement tools
* Developing and analyzing analytics reports using the full range
of tool capabilities
* Implementing and maintaining measurement infrastructure to put
LOVEFiLM a best-practice leader in this field

Skills required

Essential skills

* Good quality university degree, preferably in a
scientific/numerate discipline
* Experience of website analytics in a successful B2C environment
* Familiarity with Omniture, CoreMetrics or equivalent.
* High level of numeracy and passionate problem-solver
* Good Excel skills
* Good communication skills; verbal, written and presentational
* Self-starter with high energy levels

Desired skills

* Basic understanding of statistics
* Prior experience optimizing checkout/basket/signup processes

No agencies please. Applications to Valid
EU work permit / UK passport required.

Monday, September 10, 2007

UK Job Vacancy - Web Analytics Manager

I head up the Online Performance Team at Legal & General. We are a
major UK financial services company, based in Surrey. I am
recruiting for a Web Analytics Manager who would be working for me.

This would be your opportunity to define Web Analytics in a UK FTSE
50 company. We currently have our sites tagged and do some basic
reporting. Beyond that though, there is huge potential to shape the
way that our sites and campaigns are developed.

Beyond the standard request for web analytics experience, I am
looking for someone who asks the awkward question and uses their
creativity to find the answers. Most importantly I would like you to
be someone who can enthuse your colleagues about the power of good
analytics to improve site design and campaign effectiveness.

If you would like to find out more about the role, please email me:

Sorry – but you must be eligible to work in the UK.

Thanks for your interest,

Wednesday, September 5, 2007

Web Analytics Manager Opportunity // O'Grady Meyers (Los Angeles, CA)

O'Grady Meyers is an award-winning interactive marketing and communications agency with expertise in the development of online strategy and large-scale web initiatives for consumer packaged goods, healthcare and other clients. Our clients are leaders in their respective industries and include Nestle USA, PowerBar, Farmer John, and others. We strive for excellence in all that we do and constantly seek like-minded individuals to assist us with our mission.

We’re growing and are seeking an exceptional WEB ANALYTICS MANAGER to join our interactive agency in Los Angeles, CA.


· Analyze data from online marketing campaigns: user response, web site conversions, feature usage, attrition rates.

· Analyze email campaign metrics including delivery, bounce, open, and click-through rates, and viral activity.

· Perform in-depth analysis of current and historical customer data.

· Develop behavior insights and recommend changes to the Web site and customer programs.

· Execute specific customer analysis projects identified by marketing, business development and product teams.

· Recommend, design, and deploy improvements to current measurement systems.

· Serve as liaison with technical team to ensure optimal implementation of clients’ analytics solutions.

· Manage O’Grady Meyers’ relationship with third-party research firms such as Forrester, Jupiter, ComScore, Nielsen, etc.

· Optimize reporting structure and template

· Assist in the development of KPIs for key initiatives

· Serve as the Analytics go-to person:
- Remain current on Analytics tool capabilities/upgrades
- Analytic set up for all client projects
- Analytic Consulting/Planning for all projects
- Analytic Programming oversight and QA for all projects

· Final campaign Data Pulls

· Media Reporting / eBusiness Reporting / Value Added Reporting / Final Campaign Reporting

· Presentation of results to clients (as required)


· Bachelors in market research, math, statistics,economics, marketing, psychology, or other related field

· Extensive experience with business intelligence tools, e.g., WebSideStory (HitBox/HBX), Urchin, Omniture, E.piphany, WebTrends, CoreMetrics, Google Analytics, ClickTracks, etc.

· 3-5 years total analytics experience with 1-3 years in an analytics or technical role on a leading brand consumer web site

· Ad serving platforms such as DoubleClick/DART, Poindexter, BlueStreak/Ion, Mediaplex/MOJO, Atlas

· Paid search engine marketing data sources such as Google, Overture/Yahoo, Did-It and GoToast

· Proven track-record of helping businesses succeed through sharp analytical insight

· Excellent written, oral and client presentation skills

· Possesses very strong Excel and quantitative analysis skills including a knowledge of statistical analysis

· Knowledge of online advertising, ROI analysis and branding measurement

· Experience planning, conducting, analyzing, and presenting data from both qualitative and quantitative research studies

· Experience with customer satisfaction measurement, customer segmentation analysis, advertising effectiveness analysis, and awareness & usage studies

· Ability to work in cross-functional teams, using internal data and external research findings to address business needs and package actionable recommendations

· Excellent quantitative and qualitative skills

· Ability to work independently and exercise judgment and discretion

· Must be extremely well organized and capable of handling multiple mission-critical projects simultaneously

· Ability to analyze research data and translate raw information into actionable insights so that it can be easily understood and utilized


We offer a dynamic, fast-paced working environment, competitive salary, 401K upon hire, paid medical and dental benefits, paid vacation/holidays/sick days, tuition reimbursement, free lunch Wednesdays, summer Fridays, health club discounts, and more. Relocation assistance is available.

Please email cover letter, resume and salary history to with ’WAM-Yahoo’ in the subject line of your email.


Sherry Hong // Recruiter

O'GRADY MEYERS // Interactive Marketing Communications
21250 Hawthorne Blvd / Suite 770 / Torrance CA 90503

Tel 310.698.1939 / Fax 310.540.5470 //

Friday, August 31, 2007

Manager of Marketing Analytics Position- Entertainment/Media Company

Company: Publicly Held Entertainment/Media Company
Title: Manager Marketing Analytics
Location: New York City

The Manager of Marketing Analytics will be responsible for collecting the
data, developing the analysis, and providing continual reporting to support
various marketing, retention, and customer care initiatives. The role will
also be involved in developing forecasting models used for revenue and
expense planning.

Key Responsibilities:
• Work closely with marketing teams to understand key drivers and proposed
impact of various marketing programs
• Create data sets used to track program results and effectiveness
• Work with Business Intelligence and vendors to collect necessary data for
• Validate the integrity of data provided, report anomalies, and identify
program risks
• Assist management in interpreting vendor reports and program results
• Design analysis to highlight key areas of risks/opportunities in each
• Validate program results and ensure correct implementation of programs
• Work with finance to develop profitability analysis, NPV, and break-even
rates of programs
• Design reporting to keep various levels of management informed of results
• Develop process controls/thresholds to ensure programs continue to operate
as planned and within acceptable limits of profitability
• Work with Business Intelligence to develop automated reporting once
programs are incubated and working properly
• Responsible for ad hoc analysis and special projects as necessary

Job Requirements:
• 5-7 years experience in Marketing Analytics
• Excellent Analytical skills
• Strong communication and presentation skills
• Ability to communicate effectively with senior management and present data
in a clear and concise manner
• Must be able to understand and communicate the business impact of various
• Strong data handling and mining skills
• Strong database reporting and development skills
• Advanced Excel and Access skills
• SQL, Cognos, Hyperion Essbase skills a plus

Ideal Candidate will come out of a “Subscriber- Fee” based business- i.e.:
Amex, Blockbuster, Scholastic, AT & T, Verizon, HBO, Cablevision, AOL, etc.

For more information please contact:
Robert Samet
Madison Search Partners
(212) 644-0808-

Wednesday, August 22, 2007

Scholastic is seeking a motivated Assoc Director, Web Analytics in NYC HQ


* Build, manage and lead a team of Web Analysts to develop advanced
analytical solutions and to formulate insights across Scholastic's
internet properties; ensure tracking, reporting and analytics are
functioning optimally
*Develop best practices approach for analyzing user behavior on our
web site(s) including gathering and analyzing data to identify key
performance indicators, understand online traffic patterns, segment
customer behaviors and prioritize site issues resulting in improved
web site performance.
*Present detailed analysis on specific problem areas or for
quantifying trouble spots across web sites.
*Work closely with online marketing and development teams to define
data requirements and key performance indicators; manage ongoing
collaboration to identify opportunities to optimize results around
usage, page yield and relevance statistical analyses and to ensure
actionable learning is transferred
* Develop and evolve monthly Web Traffic Reports
*Manage the web analytics platform in order to analyze web site
performance and trends across multiple properties.
*Make recommendations based on detailed quantitative analysis and ad
hoc reporting to key decision makers in understanding site usage and
customer behaviors.
*Educate the company regarding web metrics - ranging from terminology
standardization to the impact of user behavior on key performance
indicators (i.e., conversion and revenue factors) – and develop
internal talent for web analytics.
*Execute analytical projects and at times lead project development
efforts for statistical models, data analysis, and decision support

Required Experience:

*B.S. degree in computer science, statistics, information systems or
*5-7 years of experience in data analysis/statistical modeling with
at least 5 years in hands-on website analysis.
*Minimum 3 years of experience managing a team

This Job Requires the Following Skills:
*Proven leadership skills and the ability to develop a team
*Excellent business analysis skills with proven ability to utilize
information for actionable decisions to achieve business results.
*Understanding of web languages and technology (HTML, Javascript,
Cookies, XML)
*Experience with web analytics tools (Omniture, WebTrends, Visual
Sciences, etc.).
*Experience with Business Intelligence tools (COGNOS, Hyperion) and
experience accessing and querying databases.
*Knowledge of database technologies (SQL) & tools (DB2/Oracle).
*Expert analytical skills with the ability to evaluate, understand
and interpret data from both internal and client perspectives; proven
track record for leading and executing complex analytical projects.
* Experience with syndicated marketing research tools preferred
(MediaMetrix, NetRatings, etc.)
* Solid presentation skills with proven ability to communicate ideas
and analysis results effectively both verbally and in writing to both
a technical and non-technical audience.
*Strong problem solving and decision making skills
*Excellent verbal and written communication skills.

Education Required:
BS required, Masters preferred

Contact by email at

Friday, July 27, 2007

Web Analytics Manager, Fidelity International (UK)

Permanent Web Analytics Manager, Fidelity International (UK)

I manage the recruitment for our growing E Business department here at
Fidelity in Surrey and we have a great opportunity for an experienced
individual to join a passionate and boundary pushing team. Please take the
time to review the job description below and if you wish to apply for this
position, please email an up to date copy of your CV along with covering
email or letter detailing current and expected remuneration to

Company Overview
Fidelity International Limited (FIL) was established nearly 40 years ago and
operates in markets outside the Americas. The company and its subsidiaries
now manage more than $200 billion for millions of investors around the world
- major institutions as well as private individuals.

Through combining a global reach with a local focus, we have become the UK's
largest mutual fund manager and the European leader in pan-European
equities. Our efforts across Europe have resulted in us being awarded the
leading pan-European Investment House by Lipper, Standard and Poors and
Thomson Extel, and the Best Bond Group by Lipper.

Department Overview
The 20-strong e-Channels team comprises online content and application
specialists responsible for the development, posting and management of
information and interactive features on Fidelity's customer-facing websites.
In performing this function, the group provides a valuable consultative as
well as an executional capability, working closely with various Fidelity
business units to help them deliver websites which are useful to their
customers, as well as imaginative and impactful in design, and appropriate
and timely in content.

The goals of the department are to champion the role that online media can
play within the broader marketing mix, to advocate the use of agreed
best-practice standards and help and encourage business units to adopt new
developments where appropriate.

The UK e-Channels team supports three main business areas within the
Fidelity's Mutual Funds business. These are:

* The Wholesale group, which encompasses Intermediary customers as
well as banking and asset manager distribution channels;
* The Personal Investing group (responsible for all direct customer
activity); and
* The FundsNetwork business, which is our online supermarket and
financial services platform.

In addition, the UK e-Channels business also works closely with colleagues
focused on Fidelity's other websites, particularly in Europe, sharing best
practices, content and applications as appropriate.

Job Overview
This is a new role, reporting to the head of the UK e-Channels team. The
right candidate will be a firm advocate for customers of Fidelity's
websites, researching and reporting on, and providing insights into, the
experience of the sites' users, then turning this knowledge into actionable
recommendations to accomplish business and user objectives.
You will work to engage the businesses in the development of the online
channel, promoting the importance of user-orientated sites and data-driven
decision making. You will also work closely with e-Channels colleagues to
devise and implement methods to improve site usability and effectiveness,
and to measure that improvement.
You will need to have spent time analysing how visitors interact with web
sites, and will need to have opinions about how navigation works best. You
will be focused on spotting trends, and backing up recommendations with
data. The job will be divided between doing the website analysis, and also
working with development teams and business stakeholders to help integrate a
third-party web analytics tool and to ensure the technology is being
exploited to its full potential.
Specifically you will:

* Develop, implement and manage the ongoing support of web marketing
metrics and analytics dashboards to provide reports on web usage. You will
review customer data regularly and coordinate with other web team members
and marketing leaders to create, and measure, ongoing site improvements.
* Work with the web leadership team to formalise business cases for
new projects across Europe
* Educate and advise colleagues on how to make the most of the
available data and web analytics tools. This may entail helping to create
and maintain self-service reporting functionality and ad hoc query
capabilities for business users across Europe.
* Take a lead role in owning the web analytics data. This will
include helping to define site data collection tags on the websites and
partnering with systems colleagues to ensure their optimal implementation
* Be familiar with best-practice website design and usability
standards to ensure the websites remain best in class in terms of customer
* Provide the main point of contact for the external supplier and be
responsible for management of that external relationship.
Experience and Qualifications
Applicants will possess:
* Significant experience of web metrics, including specific experience
implementing and using tools such as WebTrends, ClickTracks and Omniture.
* Experience of working in a large-scale e-commerce environment,
preferably within the financial services sector or for a supplier such as
Site Intelligence, Omniture or Webtrends.
* Strong analytical reasoning skills and a demonstrated ability to
mine data
* Experience in website design, user flow and information architecture
and its impact on the customer experience. Must be familiar with the web
design process and possess a solid understanding of web technologies.
* Excellent communication skills and the ability to interact
successfully with all levels of colleagues
* Expert ability in Excel
* The successful individual must be highly motivated and
self-directed, with the ability to work on and manage multiple projects at

How to Apply

If you wish to apply for this position, please email an up to date copy of
your CV along with covering email or letter detailing current and expected
remuneration to

Susannah Fitzgerald
Senior Recruiter
Internal: 8724 6890
External: 01737 836890
Fax: 01737 830198

Thursday, July 26, 2007

Web Analytics Consultants

Job Description
A new web analytics startup (Spinoff of Endeavor Consulting) is looking to hire two Web Analytics Consultants
The Web Analytics Consultant will collaborate with key business partners to provide analysis into user behavior and site usage. Attention to detail, creativity, and analytic decision making are key skills.
- Work with industry leading web analytics tools such as Omniture, WebTrends, Google Analytics, HBX
- Work with the customers to define further reporting and analysis enhancements.
- Provide actionable recommendations to clients to improve their site and user experience.

Required Experience:
QUALIFICATIONS:- Bachelor's Degree required (MBA Preferred)- Experience with website analytical tools such as Omniture, WebTrends, Google Analytics, HBX desired.- Highly proficient at analyzing and interpreting large amounts of data; with ability to synthesize information and translate into effective and actionable insights.- Excellent organizational, verbal and written communication.
- Proficiency with Excel and PowerPoint
-Ability to work in a fast paced environment
Position Reports To: Director, Web Analytics
Education Required:
Location: Seattle, WA.
Planned Duration of Employment: Full Time
Travel Required: 10% of the time (approximate)
Job Posted Wed 18-Jul-07 5:55 PM
Company Info for this Employment Listing
Endeavor Consulting spin off company
14335 NE 24th StBellevue, WA 98007United States
Josiah Johnson (Add to Contacts)(206) 223-1031