Wednesday, September 26, 2007

Adchemy - Director Search Engine Marketing

Adchemy has a solid track record, founded in 2004. Adchemy is well
funded by top-tier VCs and is on the curve of the hockey stick ready
to take off. The management team consists of veterans of several
online advertising, marketing, and search giants and is poised for

Description: Fast Forward Two Years from now and read this:

Our client would like to thank you for accomplishing the following
this past year:

1. Leading our world-class PPC Search Business to another plateau of
success in performance. We blew past our goal of building our
network's impression volume, driving record revenues and everybody
attributes it to you and your team's efforts.

2. Producing and developing new campaigns for new market verticals,
products, and clients.

3. Building and developing a world class team.

4. Getting the company recognized in Business Week as THE leading a
revolution in online PPC marketing.

Now, Back to Today...

All candidates, referrals and nominations are welcome, though
candidates must closely match all of the following qualifications for

Currently operating a growing, high volume, profitable PPC search
Prior experience growing and managing a team
An aggressive - results focus professional.
Experience with both start ups and growth companies.
A proven track record of success.

Adchemy – based in Redwood City, the next generation of online
marketing is looking for a highly motivated Director Search Engine
Marketing to: plan, create, and manage their paid search campaigns
across multiple market verticals. This is an opportunity to grow and
operate a multi-million dollar PPC search business.

Adchemy has a solid track record, founded in 2004, is focused on
delivering superior results to their pay-for-performance customers
through a proprietary platform that integrates highly scientific,
algorithmic approaches from various disciplines, including
statistical machine learning, combinatorial optimization, information
retrieval, and experimental design. Adchemy is well funded by top-
tier VCs, and is on the curve of the hockey stick ready to take off.
The management team consists of veterans of several online
advertising, marketing, and search giants.

Specific responsibilities include:
• Operate a growing, profitable PPC search business.
• Continually monitor PPC campaigns across publishers, seeking
opportunities to grow and improve. Upload new keywords, modify
campaign structures, and run profitability analyses.
• Check-in regularly with search publishers to review campaign
progress, identify new opportunities for growth, and secure their on-
going business and technical support.
• Work with product team to develop new campaigns for new
market verticals and clients. This includes identifying relevant PPC
keyword categories, understanding the categories' PPC economics,
developing compelling ad copy and landing pages, and deploying the
campaign into production.
• Minimum 8+ years professional experience with 4+ years of
hands-on PPC search experience.
• Prior experience growing and managing a team.
• Proficient with Google Adwords and Yahoo Search Marketing.
• Solid command of desktop productivity applications including
Excel and Word.
• Outstanding problem-solving and analytical skills.
• Possess the highest ethics and integrity.
• Ability to prioritize, multi-task and work effectively in a
fast-paced environment.
• Team player-solid interpersonal and communication skills.
• BA/BS in quantitative discipline, eg, engineering, economics,

For consideration or to refer/recommend or nominate a candiate please
contact: David Greenwald - i2i Placement -

Sunday, September 23, 2007

SEM Strategist: New York (Innovative Local Search Marketing Solutions!)

Yodle, a leading provider local search advertising and online lead
generation services to small businesses continues to grow and we are
actively looking to hire SEM Strategist to optimize SEM data and
maximize results for client campaigns. Based out of our Manhattan
office, this is a unique opportunity implement effective SEM
strategies for our cutting edge search marketing advertising solutions.

Reporting to the VP, Operations, the SEM Strategist, will be a Search
Engine Marketing (SEM) expert, have Pay per Click (PPC) knowledge and
will develop and implement effective (SEM) strategies and tactics,
with the goal of generating higher quality leads at lowest cost.

Core responsibilities:
• Analyze search marketing campaign data and make suggestions to
optimize search-marketing campaigns.
• Developing vertical specific industry knowledge and best practices
that will drive account profitability and drive increase in online
revenue generation
• Oversee a large number of customer accounts with intention of
driving high retention rates..
• Identify, communicate and train our internal account management team
on SEM best practices for the local market.
• Work with Product Managers and the technology group to incorporate
these Best Practices into our platform and bidding system.

• 3 + years experience analyzing web-based marketing reports and data
to develop solutions that optimize campaign performance.
• 1-2 years PPC campaign experience. Certification in either Google
Adwords, Yahoo!/Overture, and MSN AdCenter preferred.
• Background in search engine marketing strategies and optimization
techniques including: pay per click advertising, paid search
advertising, keyword analysis and selection; competitive site
analysis; keyword density analysis; optimization of site content; ad
copy generation.
• Knowledge of online lead generation space and experience with CPL,
CPA, and PPC advertising
• Strong Analytical and problem solving skills: Ability to deal with
large volumes of data and making actionable decisions
• Experience working with web analytics tools preferred.
• Strong attention to detail, organization, time and project
management skills, with the ability to collaborate and inspire others
• Ability to work on multiple projects with varying deadlines
• Excel and PowerPoint experience are required, SQL skills a plus.
• Bachelor's degree required, Masters degree preferred.

What we offer you:
• An opportunity to further enhance your skills and refine your talent.
• Continuing education including; training, seminars, books,
periodical subscriptions.
• Highly competitive compensation.
• Attractive Stock Option Plan.
• Health/Dental benefits, 401 (K) plan.
• Great work environment and culture.
• Accessible and open-minded leadership.
• A unique opportunity to work with smart people and learn a lot about
one of the fastest growing industries.

To apply here's what to do:
1. Email your resume to Please reference, "SEM
Strategist " in the subject section of your email when you apply.

About Yodle:
Yodle is a Bessemer ventures funded company in the midst of a major
national rollout that will grow our client base from 300 to 1,000. We
provide search-engine advertising and online lead generation services
to small businesses. Yodle has developed an integrated approach to
signing up and serving local businesses that are transitioning their
marketing budgets online. We provide local businesses with a simple
way to cost-effectively acquire more customers by advertising on the
major search engines including: Google, Yahoo, AOL, Ask, and MSN.

Local Search is considered the new frontier in paid search marketing,
the fastest growing area of both technology and advertising and the
key driver of Google, Yahoo, and MSN. Over $100 billion is spent on
local advertising in the U.S alone. $2 billion of that has already
transitioned online. A significant opening exists to devise, build,
and monetize this opportunity within the next 2-4 years.

Tuesday, September 18, 2007

Metric Reporting Analyst - Entry Level (Maryland)

Impact Interactions is a market leader in strategic consulting &
moderation services for organizations using online communities and
social networks to drive specific, real world, business results. We also
help clients to understand and report on their web metrics as an
outsourced analytics reporting service. Our clients include AARP, Cisco,
Intel, and SAP among others. For all of our client engagements, we
provide scheduled reports covering all interactive touch points with
site visitors. Due to our recent growth, we are looking to add the right
person to our team here in Maryland.

Specifically, we are looking for an individual who wants to learn our
business while helping our clients to understand the way that visitors
use their site. The selected candidate will have the following

* Prepare daily, weekly, and monthly reports for our clients in Word
and Powerpoint
* Stay current on metric trends and techniques by attending seminars,
webinars, and reading white papers published by the major analytics
* Interact with client teams to resolve reporting issues and to
present reports (requires some overnight travel)
* Learn about online communities, user generated content, and social
networks (including moderation) in order to understand their impact on
business goals
* Update client ROI analysis on a quarterly basis

To be considered for this position, you should have the following

* A degree in a mathematical or business related discipline
(Statistics and Marketing preferred)
* Strong proficiency in all Microsoft Office Products
* Familiarity with Omniture, WebTrends, Site Intelligence, HitBox, or
other analytic tools
* Basic understanding of PPC, SEM, Conversion techniques, and
Engagement measures
* Strong writing skills
* A sense of humor!

Impact Interactions is located on beautiful Kent Island on the
Chesapeake Bay across from Annapolis. Our benefits include subsidized
health insurance, gym membership, a casual work environment, PTO, and a
quarterly bonus plan. You can learn more about us by visiting our web
site . We are an equal opportunity

If you've read all the way to here and are still interested, please send
your resume and a cover letter to JOBS at for
consideration. No phone calls please. We will contact all qualified
candidates to schedule an initial telephone interview.

Monday, September 17, 2007

Consumer Insight Analyst

Consumer Insight Analyst
Tribune Interactive

Tribune Interactive (TI), a division of Tribune Company, is a national
leader in interactive marketing. TI reaches about 15 million
consumers each month, and serves many of the nation's leading
advertisers through the websites of major daily newspapers such as the
Los Angeles Times, Chicago Tribune and Newsday, and via relationships
with strategic partners such as CareerBuilder, and ShopLocal.

TI's Strategic Marketing group is currently recruiting for a Consumer
Insight Analyst to provide analysis of TI and competitive websites to
support revenue generation, programming and product development across
a broad base of internal customers.

o Analyze metrics information to uncover consumer insights that will
drive more loyalty to our sites and bring new frequent visitors

o Assist the news rooms with analysis of what content resonates with

o Manage the timely release of accurate and insightful monthly and
quarterly reports and analyses from syndicated data sources, TI's
internal analytics system and other relevant interactive marketing
research sources

o Build and maintain relationships with select metrics vendors

o Develop new and ad hoc analyses to monitor strategically important
trends and product categories

o Provide metrics support for corporate strategic planning activities
and editorial coverage (e.g. elections, Olympics), etc.

o Provide metrics support for local market, TI corporate departments,
and national sales teams

o Train TI employees in the use of metrics tools

o Work with Search Engine Optimization experts to provide data and
insights to support the development of SEO strategies

o Manage metrics information site on corporate intranet

o Ensure ongoing quality assurance of internal Web analytics system
and provide business requirements to technology for web analytics

Only applicants who fulfill the following specific requirements will
be considered:

- Bachelor's degree in marketing, advertising, social sciences or
other relevant subject, with coursework/internships in statistics
and/or quantitative research techniques

- One or more years experience in marketing or consulting, ideally
within the interactive marketing industry

- Razor-sharp analytical skills: ability to gather, analyze,
summarize and present market data to objectively support business
recommendations and plans

- Knowledge of and passion for interactive media and marketing
landscape, including emerging technologies and trends such as mobile
and consumer generated media

- Interest in journalism and working for an interactive publishing

- A creative, self-starter who can prioritize and work autonomously

- Attention to detail, accuracy and follow through

- Superior organizational as well as oral and written communication

- Excellent Excel and PowerPoint skills; proficient in DreamWeaver
(HTML editor) ideal

- Experience with syndicated research systems is preferred,
specifically Nielsen//NetRatings and comScore Media Metrix

- Experience with web analytics systems such as Omniture is preferred
but not necessary

Please let me know if you have an interest in applying for this
position, or know of a strong candidate. You can reach me at

Thursday, September 13, 2007

Director, CyberAnalytics

Our client is a global NYC based agency seeking an experienced Web
analytics professional:

Primary Duties and Responsibilities of Director, CyberAnalytics
• Analyze online marketing, e-mail marketing and website user
behavior using quantitative and qualitative methodologies to provide
recommendations to improve site performance, marketing programs and
our customers' digital experience to meet business objectives
• Help build and expand our cybernalytics practice.
• Identify, scope, propose, and manage the analysis and
interpretation of clients' internal and external data to support
business decision-making.
• Design and recommend appropriate analytic methodology and approach.
• Define key metrics to measure web site performance, construct
tracking dashboards and maintain general reporting structure;
• Create, monitor, track and report appropriate web metrics versus
established goals daily, weekly and monthly
• Recommend website changes based on insights drawn from site
analysis and competitive drivers that improve overall performance,
traffic and customer experience; Statistical
conclusions/recommendations and actionable insights.
• Perform statistical data analysis and modeling.
• Manage analytical project and reporting and constructing
appropriate Client templates
• Write POV documents for clients regarding the latest trends and
developments in the web analytics area
• Develop state of the art approaches to analyze online customer
behavior including experience path, customer profiles, browsing
behavior, content effectiveness and customer segmentation.
• Liaise with vendors.

Minimum Qualifications
• 5-7 years of experience in analyzing web data such as online
traffic, click stream data, web usage statistics, log-based data
collection, cookie-based and site landing page optimization.
• Substantial web analytics experience preferably in
healthcare, subscription environment or entertainment environment.
Demonstrated experience tracking campaigns, creating custom variables
and performing funnel/fall-out analysis.
• Familiarity with best practices for analyzing user behavior
online as well as general tracking set-up and data interpretation.

• Strong analytical background, demonstrating an ability to collect
data, analyze trends, and identify key marketing insights
• Experience with Webtrends, Atlas, DART, Omniture, Hitbox, Google
Anaytics and Coremetrics
• Strong understanding of Internet marketing business models and
metrics as well as competitive and consumer research principles,
marketing analysis and statistical methods.
• Experience coordinating multivariate or A/B testing on live sites.
• Experience tracking multimedia (podcasts, videos, blogs, RSS feeds,
• Practical understanding of HTML, JavaScript and Flash.
• At least 7 years of hands-on marketing and online management
experience, with a focus on the Internet.
• Familiarity with the role of segmentation that can be translated
into an audienced, task-based online experience.
• High proficiency in Microsoft Excel; proficiency in Word, Outlook
and PowerPoint.
• Understanding of web architecture and technologies and their
relationship to capturing traffic data for analysis.
• Prior experience with search engine optimization (SEO), search
engine marketing (SEM)
• A strong background in math or statistics
• Experience with SAS, SQL and Access is a plus

Resumes or referrals (appreciated!) to

Tuesday, September 11, 2007

Online Program Manager

We are looking for someone with 3-5 years of experience with Excel
(can you pivot?) and is fluid with Site Catalyst (can you Discover?).

Do you lean more toward marketing than database admin? Then send your
resume and salary requirements ASAP!

The position is based in the beautiful U.S. Midwest, about two hours
west of Chicago.

Jeff Herr
Director, interactive media
Lee Enterprises
Contact jeff.herr (at) lee (dot) net

LOVEFiLM Opportunity - UK Web Analytics Manager

LOVEFiLM International

UK Web Analytics Manager

Job description is creating a new role to oversee all aspects of analytics
and measurement for its leading UK websites. Started in 2003, and
backed by Europe's top internet/technology VCs, has rapidly
become the UK and Europe's leading online DVD rental and film download
business, and its website
is already one of the UK's three most popular entertainment sites.

The leading candidate will have experience of web analytics for a
sizeable web site, working with at least one of the industry standard
measurement packages, and be comfortable working with senior management,
web designers, and technologists on a daily basis. He/she will be a key
part of teams developing the strategy and implementation of search,
browse, email, affiliate, promotion and advertising programs. The
position is full-time, and based in our West London offices.

Core tasks:

* Reporting extremely clearly on website traffic and performance
for senior management
* Designing and implementing and interpreting test plans on our
website, delivering crisp action-orientated insights
* Working with our Web Developers and Software Developers to
deploy both internal and external measurement tools
* Developing and analyzing analytics reports using the full range
of tool capabilities
* Implementing and maintaining measurement infrastructure to put
LOVEFiLM a best-practice leader in this field

Skills required

Essential skills

* Good quality university degree, preferably in a
scientific/numerate discipline
* Experience of website analytics in a successful B2C environment
* Familiarity with Omniture, CoreMetrics or equivalent.
* High level of numeracy and passionate problem-solver
* Good Excel skills
* Good communication skills; verbal, written and presentational
* Self-starter with high energy levels

Desired skills

* Basic understanding of statistics
* Prior experience optimizing checkout/basket/signup processes

No agencies please. Applications to Valid
EU work permit / UK passport required.

Monday, September 10, 2007

UK Job Vacancy - Web Analytics Manager

I head up the Online Performance Team at Legal & General. We are a
major UK financial services company, based in Surrey. I am
recruiting for a Web Analytics Manager who would be working for me.

This would be your opportunity to define Web Analytics in a UK FTSE
50 company. We currently have our sites tagged and do some basic
reporting. Beyond that though, there is huge potential to shape the
way that our sites and campaigns are developed.

Beyond the standard request for web analytics experience, I am
looking for someone who asks the awkward question and uses their
creativity to find the answers. Most importantly I would like you to
be someone who can enthuse your colleagues about the power of good
analytics to improve site design and campaign effectiveness.

If you would like to find out more about the role, please email me:

Sorry – but you must be eligible to work in the UK.

Thanks for your interest,

Wednesday, September 5, 2007

Web Analytics Manager Opportunity // O'Grady Meyers (Los Angeles, CA)

O'Grady Meyers is an award-winning interactive marketing and communications agency with expertise in the development of online strategy and large-scale web initiatives for consumer packaged goods, healthcare and other clients. Our clients are leaders in their respective industries and include Nestle USA, PowerBar, Farmer John, and others. We strive for excellence in all that we do and constantly seek like-minded individuals to assist us with our mission.

We’re growing and are seeking an exceptional WEB ANALYTICS MANAGER to join our interactive agency in Los Angeles, CA.


· Analyze data from online marketing campaigns: user response, web site conversions, feature usage, attrition rates.

· Analyze email campaign metrics including delivery, bounce, open, and click-through rates, and viral activity.

· Perform in-depth analysis of current and historical customer data.

· Develop behavior insights and recommend changes to the Web site and customer programs.

· Execute specific customer analysis projects identified by marketing, business development and product teams.

· Recommend, design, and deploy improvements to current measurement systems.

· Serve as liaison with technical team to ensure optimal implementation of clients’ analytics solutions.

· Manage O’Grady Meyers’ relationship with third-party research firms such as Forrester, Jupiter, ComScore, Nielsen, etc.

· Optimize reporting structure and template

· Assist in the development of KPIs for key initiatives

· Serve as the Analytics go-to person:
- Remain current on Analytics tool capabilities/upgrades
- Analytic set up for all client projects
- Analytic Consulting/Planning for all projects
- Analytic Programming oversight and QA for all projects

· Final campaign Data Pulls

· Media Reporting / eBusiness Reporting / Value Added Reporting / Final Campaign Reporting

· Presentation of results to clients (as required)


· Bachelors in market research, math, statistics,economics, marketing, psychology, or other related field

· Extensive experience with business intelligence tools, e.g., WebSideStory (HitBox/HBX), Urchin, Omniture, E.piphany, WebTrends, CoreMetrics, Google Analytics, ClickTracks, etc.

· 3-5 years total analytics experience with 1-3 years in an analytics or technical role on a leading brand consumer web site

· Ad serving platforms such as DoubleClick/DART, Poindexter, BlueStreak/Ion, Mediaplex/MOJO, Atlas

· Paid search engine marketing data sources such as Google, Overture/Yahoo, Did-It and GoToast

· Proven track-record of helping businesses succeed through sharp analytical insight

· Excellent written, oral and client presentation skills

· Possesses very strong Excel and quantitative analysis skills including a knowledge of statistical analysis

· Knowledge of online advertising, ROI analysis and branding measurement

· Experience planning, conducting, analyzing, and presenting data from both qualitative and quantitative research studies

· Experience with customer satisfaction measurement, customer segmentation analysis, advertising effectiveness analysis, and awareness & usage studies

· Ability to work in cross-functional teams, using internal data and external research findings to address business needs and package actionable recommendations

· Excellent quantitative and qualitative skills

· Ability to work independently and exercise judgment and discretion

· Must be extremely well organized and capable of handling multiple mission-critical projects simultaneously

· Ability to analyze research data and translate raw information into actionable insights so that it can be easily understood and utilized


We offer a dynamic, fast-paced working environment, competitive salary, 401K upon hire, paid medical and dental benefits, paid vacation/holidays/sick days, tuition reimbursement, free lunch Wednesdays, summer Fridays, health club discounts, and more. Relocation assistance is available.

Please email cover letter, resume and salary history to with ’WAM-Yahoo’ in the subject line of your email.


Sherry Hong // Recruiter

O'GRADY MEYERS // Interactive Marketing Communications
21250 Hawthorne Blvd / Suite 770 / Torrance CA 90503

Tel 310.698.1939 / Fax 310.540.5470 //