Monday, December 17, 2007

Senior Research Analyst

Perform an in-depth analysis and reporting of traffic associated
with HBO/Cinemax online services, including but not limited to and, and its relationship to usage of content on
other platforms. Individual will work closely with various internal
clients responding to ad-hoc requests, while ensuring that reports
adequately meet their needs. Other responsibilities may include
evaluation of digital research vendors/sources, and multi-platform
analysis of viewing trends/scheduling strategies associated with
HBO, Cinemax, broadcast, basic and other pay television networks.

Individual must have experience with both internal traffic analysis
tools (Omniture Site Catalyst) and syndicated traffic sources
(ComScore Media Metrix and/or Nielsen NetRatings). Requires 2-3
years experience in web traffic analysis; prior television research
experience helpful. Person should be very detail oriented, have
excellent written and verbal skills, demonstrate the ability to
multi-task while meeting deadlines, and be able to work both
independently and within a group striving towards a common goal.

Stella Gruvman
HBO, Time Warner

Friday, December 7, 2007

Senior Business Analyst at Intuit

Senior Business Analyst- 64536
Mountain View, CA
Intuit Inc. is a leading provider of business and financial managementsolutions for small- and mid-sized businesses, consumers and accountingprofessionals. Its flagship products and services, includingQuickBooks(r), Quicken(r) and TurboTax(r) software, simplify smallbusiness management and payroll processing, personal finance, and taxpreparation and filing.
Interesting data points on Intuit
Intuit took the top spot this year in Fortune magazine's 23rd annual"America's Most Admired Companies," ranking first in computer softwarecompanies.
Fortune Magazine recognizes Inuit as one of the "100 Best Companies toWork For."
Inc. Magazine features Founder Scott Cook as one of the "25Entrepreneurs We Love - because he learns, and teaches."
Founded in 1983, Intuit had annual revenue of more than $2.0 billion inits fiscal year 2005. The company has nearly 7,000 employees, with majoroffices in 13 states across the United States and offices in Canada andthe United Kingdom. More information can be found at
About QuickBooks:
With over 3 million active users, QuickBooks is the leading provider ofsolutions that allow business to be run more effectively. Built onIntuit's philosophy of customer driven innovation, QuickBooks and itsassociated solutions deliver the ease-of-use and simplified businessprocesses that small businesses rely on and trust.
About the Position:
Senior Business Analyst
Intuit, In Product Discovery (IPD) Team
Mountain View, CA
Come join a dynamic team that is going to revolutionize our customer'sweb experiences. You will be a key member of the IPD leadership team. Inaddition to being the primary channel for driving X sell for thecompany, In Product Discovery (IPD) is also an important tool forenhancing QuickBooks customers' overall experience with our products.IPD helps small businesses by providing welcome solutions at the pointof need within the software and as such can be a cause for customerdelight. The goal of IPD team is to increase customer awareness andattach to small business offerings while contributing to a greatcustomer experience.
As IPD Analyst, you will play a critical role in chartering thedirection of the group by providing much needed info on the successrates of the customer access points.
You will be the primary lead in working with marketing and brandmanagers across different offerings to understand how traffic from IPDaccess points goes to specific offering landing pages and results inconversion.
You would be the primary stakeholder for the product usage data and thuscreate processes and mechanism to ensure ongoing reliability andusability of data.
You would create a dedicated data model and tracking mechanism for IPD2.0 that leverages user identity, shared user history and context infobefore making the right offerings. You would create a model for theofferings to track data systematically so it can be leveraged acrosssegments. This may mean creating a central data repository withcomprehensive tracking and targeting info
Other responsibilities include:
* Create IPD metrics and analytics dashboards with input from offerings;analyze and report on a weekly basis. Educate stakeholders to understandIPD metrics and usability.
* Create, review and submit weekly and monthly metrics reports for IPDinputs and Outcomes. Include metrics definitions, and suggestions forfurther analysis
* Assist in automation efforts that needed for executive-level reporting(Excel, extracts, SQL, etc)
* Help define and manage data collection definitions, protocols andprocesses; partner with development team to ensure optimalimplementation.
* Work with Product Manager and marketers to define, execute and analyzetests to define best "solutions" and improve customer satisfactionscores.
Qualifications :
Experience working in Fortune 1,000 ecommerce or web based supportenvironments recommended
* 3-5 years of data mining experience
* 2-3 years of experience in using standard Business Intelligence OLAPtools such as Brio, Business Objects, Microstrategy. Experience in largedata warehouse environments (ERP, CRM) a plus
* Business Analysis experience in large size companies with multiplefunctions/divisions helpful
* BA or BS Quantitative coursework (mathematics, statistics, computerscience) a plus, but not necessarily required
* Experience in taxonomy design, user flow and information architectureand its impact on the customer experience (e.g. navigation)
* Excellent communication skills and ability to interact with all levelsof end users and technical resources
* Expert at Excel and good working knowledge of PowerPoint
* Experience in conceptualizing and designing data collectionprocesses/mechanisms from grounds up

Thursday, December 6, 2007

Expedia Inc seeks Web Analytics Manager

We're looking for a Web Analytics Manager to manage the implementation and ongoing development of the site analytics platform for our expanding APAC region.
Job ID # 6068
Web Analytics Manager is currently seeking a talented Web Analytics Manager to work in our Dallas office. As the Web Analytics Manager for, your role will be to research and report on the experience of users that have visited and turn this research into actionable recommendations to accomplish business objectives.
The ability to evangelize the importance of data-driven decision-making will be critical to this job. Creativity is key; as you will need to measure site usability and effectiveness while turning the data into actionable recommendations.
Job Content & Scope:Support the analytics needs of the organization by analyzing web traffic using state of the art analytic tools. Collaborate with internal departments and external partners such as agencies to assist with data collection and reporting.
The Web Analytics Manager will focus their time on reporting and analysis. This will include clickstream analysis, conversion funnel analysis, search analysis, multivariate testing analysis, all combined with offline call center data. This role will analyze online and offline marketing campaigns (search & direct traffic), on-site promotions, business unit financial performance, product mix, in addition to working with our affiliate team.
Typical Deliverables:• Daily, weekly, monthly reports (using: excel, BI tools, clickstream analytics).• Support development of management dashboards.• Website behavior analysis• Data consolidation and validation• Coordinating tag management, tests, and tracking parameter implementations.• Receive, prioritize and resolve queries and requests for web analytics data support• Organize basic and advanced training for new and existing users
Required Experience:Knowledge / Background / Experience:• Bachelor's degree required.• Has configured at least one top tier analytics package on a large e-commerce site.• 3 years of experience working with top tier clickstream analysis tools, which could include: Omniture, WebTrends, Click Tracks, HBX, CoreMetrics, Visual Sciences, Fireclick, etc.• At least one year of experience with SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and analysis.• At least one year of experience reporting and analyzing performance of online marketing activities such as Campaigns, Affiliate Marketing, Online Acquisition Strategies etc.• Two to four years of experience using the Microsoft Office suite with very strong Excel skills.• Business analysis experience within large companies having multiple functions / business units preferred.
Team / Leadership Skills:• Works effectively both independently and as a member of a team.• Uses sound judgment to identify issues and escalates when appropriate.• Ability to identify key needs or gaps and provide leadership to close those gaps.• Communicates effectively to the relevant levels of business.• Learns from mistakes, takes action to apply the learnings.• Identifies and communicates specific personal growth goals for self.
Technical / Functional Skills:• Understands relevant technology applications in their area.• SQL knowledge a plus.• Uses strong analytical skills to provide insights as well as information.• Handles multiple tasks, switches priorities and focuses as needed.• Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website. • Understands the complex web ecosystems and best practices and applies this knowledge to their work.