Monday, December 15, 2008

Director, Analytics, Resource Interactive (Columbus, Ohio)

Resource Interactive is an Adweek Top Twenty independent interactive agency that helps the world’s leading companies including: Wal-Mart, Procter & Gamble, Coca-Cola, L.L.Bean, Apple, Victoria’s Secret and Hewlett-Packard to plan, create, build, assess and optimize the digital experience of their customers. Selected by The Wall Street Journal in 2008 as one of the top 15 small workplaces in the country, we are committed to being an employer of choice and to recruiting, developing and maintaining a staff of outstanding associates. (

The Director of Analytics is responsible for establishing and managing a digital marketing analytics practice focused on programs for national and international brands. The Director of Analytics will lead a multidisciplinary team to develop an integrated and scalable program to: understand, communicate and evangelize analytics requirements, ensure accurate capture of data for analysis, develop and manage analytics tool set, and conduct data analysis to measure the impact of interactive marketing initiatives.

The Director of Analytics will work closely with the RI Account Strategy team and directly with clients to understand and establish key business objectives in order to structure the appropriate measurement, reporting and information delivery strategies and mechanisms. The Director of Analytics must be able to adjust to varying timelines and budgets to maximize the impact of these insights and tools on clients business. The Director of Analytics must also be able to partner with clients to create efficiencies in process and delivery and show commitment to continual program process improvement and evolution.

Required Qualifications

• A degree in Statistics, Computer Science, Mathematics, Market Research, Economics, Psychology/Sociology, Physics, Operations Research, or other discipline involving experimental design, statistical modeling and quantitative analysis of data
• 8 or more years experience with responsibility for reporting and analyzing data in fast-paced business environment
• Ability to define project objectives, develop shared goals and manage others
• Broad knowledge of reporting and query tools and practices, including proficiency with web metrics reporting packages (e.g. Coremetrics, Omniture, WebTrends, Google Analytics, etc.)
• Strong communication skills with the ability to present information in spoken, written or visual form to a variety of audiences, from internal team to client executives
• Exceptional capacity and tenacity to solve problems with the ability to be both rigorously analytical, as well as intuitively attentive
• Ability to create/design and adapt data capture and reporting processes
• Ability to learn quickly and adjust to new technology and business requirements
• Proficiency in MS Excel and business productivity tools
• 25% travel

Preferred Qualifications

• An MBA or Master’s degree in other related fields
• Both agency and client side experience
• Proficiency with MS Access, SQL and
• Hands-on experience with web site optimization, including site structure, page construction, content, keyword research, search marketing principles, and SEO principles
Apply by

Looking to fill your Web Analytics or Online Marketing position? Post your open jobs on

Friday, November 14, 2008

Expert Senior Level Marketer looking for new opportunities

Expert Senior Level Marketer looking for new opportunities, expert in
Online Marketing, Product Management and Traditional Marketing

With the current downturn in the economy I am looking for a career
move. I have 15+ years of experience marketing everything from CPG,
eCommerce, Consumer Electronics, and Online Travel. I have been the
director of Marketing and Director of Product Management for small
start-ups to Fortune 500 companies. I am currently in the Salt Lake
Valley but am willing to relocate for the right opportunity. I'm
looking for a position that will allow me to grow the company like I
have in the past seeing 30% YoY growth while controlling marketing
Check out resume at

Friday, November 7, 2008

Technical Consultant for Internet Marketing and Web Analytics, Unica Corporation (Waltham, Massachusetts)

Technical Consultant for Internet Marketing and Web Analytics, Unica Corporation (Waltham, Massachusetts)
Unica Corporation is looking for an experienced Professional Services Consultant to install, configure, optimize and provide web marketing consulting services relative to our NetInsight Web analytics solutions on-site at our customers' facilities.

To be a successful Professional Services Consultant you must be a self-starter, capable of working with minimal guidance in a diverse set of environments. You must be a quick learner with strong analytical skills accompanied by a strong desire to learn new tools and techniques. You must be capable of communicating with both technical and non-technical audiences (administrators and end-users of our software), as well as with our internal sales representatives. The ability to build rapport and develop effective working relationships with clients is essential.

This position requires extensive travel and is based in our Waltham, Massachusetts headquarters.


• Install, configure and optimize our NetInsight Web analytics solution on-site at our customers' facilities
• Collaborate with customers and internal representatives to determine the scope of the professional services projects
• Document internal and customer deliverables in statements of work
• Advise customers on best practices and deliver supporting documentation
• Provide training to both technical and business users of our software
• Specify hardware/software configurations based on customer requirements/environment


• 3+ years of enterprise software consulting and implementation experience
• An extensive knowledge of relational databases, specifically: Microsoft SQL Server, Oracle, and DB2 databases
• A comprehensive knowledge of web servers, specifically: Apache, Microsoft IIS and iPlanet
• An extensive knowledge of major software platforms: specifically all flavors of Windows and UNIX
• A comprehensive knowledge of SQL querying for multiple databases
• A basic knowledge/exposure to business intelligence tools, specifically: Business Objects, Cognos and MicroStrategy a plus
• Functional experience in at least 3 scripting languages: Perl, Bash and VBScript preferred.
• A solid understanding of systems administration and network management
• A solid understanding of Microsoft Active Directory/LDAP/Web Server connectivity/security
• Outstanding problem solving, troubleshooting skills
• Experience in the Web analytics and/or business intelligence a plus
• Experience with Internet Marketing is a plus
• Strong organizational and time management skills
• Excellent written and oral communication skills
• Tenacity, persistence, and a winning attitude
• Bachelors degree preferred
• Outstanding PC skills (Excel, Access, Word, etc.) required

This position requires approximately 75% travel and is based in our Waltham, Massachusetts headquarters.
Apply by
Source: Web Analytics Job Board

Friday, August 29, 2008

(Web Sales) Conversion Marketing Manager

(Web Sales) Conversion Marketing Manager, Hewlett Packard (American Fork, Utah)

Logoworks is looking for an experienced Conversion Marketing Manager. This is a critical role in the Logoworks business with a focus on optimizing the conversion for our on-line properties including, and another major e-commerce site that will be announced later this year.

The Logoworks Conversion Marketing Manager will play an integral role in driving the Logoworks strategic and financial objectives. Working across the organization with product managers, marketing managers and the web analytics manager, the Conversion Marketing Manager will define the conversion strategy for our on-line properties with the ultimate goal of maximizing on-line sales. This person will also drive the creation of hypothesis tests and work with the web analytics manager to design the supporting tests and analytics. As a core part of the Logoworks Product Management organization, the Conversion Marketing Manager will also play a key role in refining the customer experience by working directly with the product managers to drive changes to user flows and influence usability across the Logoworks on-line properties to improve conversion.

Responsibilities include:

- Defining and implementing the conversion strategy for all Logoworks on-line properties
- Analyze and improve effectiveness of various site features
- Plan, execute and effectively communicate the results of customer and click stream data mining analyses. Identify patterns and trends and translate into actionable insights.
- Assisting in the visual merchandising of Logoworks on-line properties to maximize the visibility of high-converting products.
- Apply statistical techniques (regression, time series, etc.) in support of conversion strategy, plans and analysis
- Improve visibility within the Logoworks executive staff and key leaders regarding site/conversion performance. Work with the web analytics manager to develop regular reporting on site performance and key statistics.


- Bachelor's degree or equivalent work experience; MS preferred.
- 5 years of relevant work experience in conversion and/or interactive marketing
- Experience applying statistical analysis to support strategy and recommendations
- At least 5 years of hands-on experience with standard clickstream analysis tools, such as Omniture, SiteCatalyst & related products

Looking to fill your Web Analytics or Online Marketing position? Try WebAnalytics Job Board
Add your open Job Positon at

Tuesday, July 8, 2008

Marketing Web Analytics Manager

Marketing Web Analytics Manager
NetApp (Sunnyvale, California)


Job Summary: This position is responsible for the metrics program across all of our international marketing web properties. We are looking for an employee who can lead our company’s shift into being a true analytics based organization. This position is not just for someone who can generate reports. We need a people-person who can understand what other employees are asking for – even if they don’t entirely know how to ask for it or define it themselves. If you like helping people get the information that they need to do their jobs more effectively, then this position is for you. You will be working with a friendly, pro-active cross departmental team. This position will communicate on a daily basis with top-business executives, developers, content managers and the marketing team. The positions responsibilities will range from creating and implementing Omniture implementation requirements, training end-users on Omniture reporting, building dashboards, and analysis of data.

Essential Functions:
•Assume lead responsibility for Omntiure SiteCatalyst implementation plan and refine, as needed.
•Coordinate tag and tracking parameter implementations with the technical web team to ensure reporting requirements are met.
•Participate in the design and site flow to make sure that all metrics are built into the system
•Lead in the administration of the Site Catalyst application, as required.

•Partner with multiple business units to define and track Key Performance Indicators and reporting requirements.
•Develop and evolve monthly Web Traffic Reports
•Lead the development of senior management dashboards.
•Perform in-depth analysis of web site metrics and provide actionable recommendations based on data.
•Provide website behavior and customer experience analysis.
•Manage ad-hoc reporting requests in coordination with junior analyst.

•Determine requirements for training the end-users of a distributed reporting tool.
•Day-to-day management of program to ensure tracking, reporting, and analytics are functioning optimally

Skills and Experience:
•Web Analytics and Marketing Skills
•Experience with Omniture reporting administrative functions – You will be lead administrator or the tool
•Advanced reporting and analysis skills – ad hoc reports, dashboards, scheduling, write-ups and presentation of findings.
•Knowledge of Omniture’s Discover tool preferred.
•Ability to use the Omniture debugger and review Omniture javascript implementation.
•Ability to work with marketing to capture inbound marketing programs (email, search, online banners)
•In depth knowledge of adserving tools (Atlas DMT or comparable tool, paid search capture, and email success metrics)
•Interpersonal Skills
•Experience developing collaborative relationships and partnerships with the business and technology departments that drive business results.
•Ability to translate between technical and non-technical people.
•The ability to effectively build relationships with individuals at all levels of the organization.
•Excellent communication and influencing skills.
•Practical problem solving and strategic thinking skills.
•Excellent written and oral communication skills.
•Service oriented attitude. You won’t stop until you figure out how to get people what they need and keep their experience with Omniture positive.
•Management Skills
•Experience writing Business Requirement Documents and Specification Documents.
•Experience developing and presenting proposals to executive management enabling well informed technology-related decision making.
•Experience in business process consulting and analysis.
•Creative thinking and analytical skills
•Self-direction skills and strong business relationship skills.
•Ability to project manage the implementation changes to Omniture

•Bachelor’s degree
•5-10 years experience in business and web analytics including analysis of online marketing activities. Will consider the right candidate with a minimum of 3 years.
•Must have experience with Omniture – with exposure to administrative roles.
•Extensive experience providing reporting with any website analytics solution.
•Must have general technical and business systems knowledge.
•Familiarity with systems development methodologies and practices.

Apply at

Looking to fill your Web Analytics or Online Marketing position? Try WebAnalytics360 Job Board
Other Positions
1. Director, Web/E-Commerce Analytics at World Wrestling Entertainment, INC (Stamford, Connecticut)

Looking for a Job? Send your resume to

Thursday, June 12, 2008

Director, Web/E-Commerce Analytics, World Wrestling Entertainment, INC, Stamford, Connecticut

Director, Web/E-Commerce Analytics
World Wrestling Entertainment, INC (Stamford, Connecticut)

Billion Dollar Sports & Entertainment Company Seeks Director, Web/E-Commerce Analytics

To leverage web analytics to understand customer behaviors and make recommendations to improve customer experiences and drive bottom line results. To articulate, sell and participate in Web site conversion optimization programs. To manage team of analysts and contractors.

Job Responsibilities:
• Serve as internal subject matter expert on the reporting tools and metrics by providing information on best practices, benchmarks, key performance indicators, etc.
• Tracking and comparing traffic drivers and usage trends and recommending site enhancements where appropriate to improve user experience, increase traffic, online sales and overall value to marketing and advertising partners.
• Work with marketing, e-commerce, business and creative teams to understand their reporting needs, design reports to meet the requirements and work with colleagues to make sure the reports are properly interpreted and used. Respond to ongoing internal customer requests for data and analysis.
• Provide leadership in Search Marketing area.
• Provide training on how to interpret and use data for business analysis.
• Supervise up to 3 people

• 3 - 5 years of hands-on web analytics experience with content based Web sites
• Bachelor’s degree required in Information Systems, Business Administration or Mathematics.
• 2-4 years of demonstrated management experience
• Experience implementing and using a tagged-based Web reporting tool such as HBX or Omniture
• Knowledge of search engine optimization best practices
• Ability to communicate and work effectively with business owners
• Proficiency with Excel and PowerPoint
• Ability to prioritize and manage multiple tasks and a sound comfort level with a high work load
• Excellent verbal and written communication skills.
• Ability to structure, execute and report on complex multivariate and A/B testing scenarios.
• Familiarity with/experience with advanced analytical concepts such as OLAP

Check out

Monday, June 2, 2008

Sr. Web Analytics Manager, NY Times Company (New York, New York)

Sr. Web Analytics Manager, NY Times Company (New York, New York)

Apply at

The New York Times Company, a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily Newspapers, WQXR-FM and more than 50 Web sites, including, and The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.


The New York Times web analytics group is responsible for measuring and understanding the largest and most influential online newspaper audience in the world. Like our counterparts in the newsroom, we are passionate about discovering useful and interesting insights and reporting those insights in the context of clear, coherent analysis.

We are looking for extraordinarily innovative and creative individuals to join our team. Along with an intuitive understanding of the business of online media, you should demonstrate an ability to synthesize metrics and numbers into practical insights and communicate those insights with a creative flair.

This position calls for a self-starter who is comfortable leading cross-functional teams and who is ready to work in a dynamic environment at an innovative company known for the strength of its brand and quality of its products.

About the Job

As a senior web analytics manager, you will be expected to:

- Deeply understand the audience and their behavior
- Support the analytic needs of the company by using WebTrends and other analytical tools to understand trends in web traffic
- Develop analysis that covers marketing campaigns, financial performance, marketing efforts and engagement
- Be a thought leader; work with other groups to ensure best practices in metrics and decision making are available to website decision makers
- Work with the NYT customer insight group to coordinate and focus quantitative and qualitative analysis related to audience behavior
- Develop effective and persuasive presentations (verbal and written)
- Work with our technology team to optimize data capture strategy and to collaboratively implement enhancements
- Mentor junior members of the web analytics staff

- A self-starter and active leader.
- A deep understanding of the business of online media. Proven ability to identify business needs and to lead a team to meet those needs. Minimum three years of business analysis experience with a content site.
- Bachelor?s degree in a related discipline; MBA a plus.
- Experience working with analysis tools (e.g., Omniture, WebTrends)
- A passion for the craft of web analytics, innovation and using fresh insights to drive business goals.
- Well-honed instinct for statistical analysis. Above-average proficiency in Excel.
- Proven ability to work effectively as a member of a cross-functional team.
- Excellent communication skills and the ability to interact easily with people from a variety of backgrounds.
- Understanding of relevant technology applications.
- Ability to multi-task, prioritize tasks and manage the details while keeping an eye on the big picture.
- Background in or affinity for New York Times-quality journalism.
- A collaborative and cooperative nature with a good sense of humor.

Equal Employment Opportunity

The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship, or any other protected characteristic. The New York Times Company is committed to diversity in its most inclusive sense.
Apply by

Apply at

Address:620 Eight AvenueNew York, NY 10018
Type:Full-time, Permanent

Tuesday, May 6, 2008

Manager, Business Analytics, (Boston, Massachusetts)

Founded in England in 1996, Cheapflights is the original pay-per-click travel search company, now operating offices in London and Boston. Over the past 4 years, Cheapflights has developed a strong base in the US, and is poised for continued dramatic growth (100% + annually across many business metrics). A leader in the competitive US travel search space, Cheapflights also publishes a weekly newsletter, delivered to a subscriber base of over 3MM opt-in users.

The Business Analytics Manager leverages multiple online reporting systems to drive initiatives to improve business growth and profitability.

The role will encompass analysis and tracking of newsletter and web based customer acquisition efforts, direct support for executive business intelligence and decision making, partner and channel performance measurement, and ROI analysis on business and marketing initiatives. The ideal candidate will have a proven track record using analytics programs that have been successfully used to inform and guide marketing and business planning efforts.

Start date: Immediate
Reports to: GM, USA

• Define and manage a best in class research and analytics function that is responsible for analyzing key performance metrics and communicating these to partners and internal management, as appropriate
• Taking responsibility for bringing to attention of senior management initiatives and KPIs that can help improve overall business performance such as
o sub goal profit margin
o sub revenue goals areas
o revenue maximization reports
o identifying top performers
o revenue budget variances
o recommending best practice
o improvement/decline in site conversion
• Driving revenue and marketing planning, inclusive of budget models
• Drive website and online marketing measurement engagements with partners
• Expand and fully leverage in-house WebTrends and Lyris analytics capabilities
• Provide management team with well thought out and meaningful business guidance based on internal and third party analytical resources
• Conduct ongoing campaign performance measurement analysis, including identifying, defining, collecting and tracking key business metrics for new and existing campaigns
• Participating with, and guiding, executive management in the utilization of analytics
• Participating in new business development and partnership opportunities
• Develop and maintain working relationships across the company, to facilitate a world-class analytics and performance measurement methodology and culture
• Develop and implement Business Intelligence/Dashboard database and reporting system combining information from multiple sources including WebTrends & Lyris.

Preferred background:

• Experience with predictive modeling and segmentation – Essential
• Online Marketing or Product analytics experience -- Essential
• Confident and productive in a cross-functional organization – Essential


• Expert in Microsoft Excel advanced applications -- Essential
• Experience with SQL databases & queries – Essential
Personal Characteristics
• Analytical approach to all facets of business
• Commercial, Business driven (this is not a technical role)
• Collaborative, hands-on style
• Ability to quickly shift between strategic and tactical roles
• Willing to be creative and hands-on
• Excellent verbal and written communication skills
Apply by

More Jobs at Web Analytics Jobs

Monday, April 21, 2008

Web Analytics Consultant

ZeroDash1, a web analytics consulting company in Seattle, is looking to hire two Web Analytics and Optimization Consultants.

The Web Analytics Consultant will collaborate with key business partners to provide analysis into user behavior and site usage. Attention to detail, creativity, and analytic decision making are key skills.
- Work with industry leading web analytics tools such as Omniture, WebTrends, Google Analytics, HBX
- Work with the customers to define further reporting and analysis enhancements.
- Provide actionable recommendations to clients to improve their site and user experience.

Required Experience and Qualification:

- Bachelor's Degree required
- Experience with website analytical tools such as Omniture, WebTrends, Google Analytics, HBX desired but not required
- Analytical mindset.
- Excellent organizational, verbal and written communication.
- Proficiency with Excel and PowerPoint
- Ability to work in a fast paced environment
- Familiarity with JavaScript, HTML and web technologies desired but not required.

Position Reports To: Director, Web Analytics
Education Required:
Location: Seattle, WA.
Planned Duration of Employment: Full Time
Contact: Anil Batra, Director of Analytics at

Saturday, April 5, 2008

Turner Corporate Research : Director, Digital Research & Analytics

Atlanta-based Turner Broadcasting System, Inc. (with leading brands
including CNN, Headline News, TBS, TNT, truTV, Cartoon Network, and
Adult Swim) is a creative, innovative, entrepreneurial news and
entertainment company. People are drawn to Turner Broadcasting System,
Inc. because it is an exciting, enlightened, socially responsible
company with which to build a career. Turner Research is the best in
class media and market research organization within Turner Broadcasting,
with more than 140 employees and growing. Our company is committed to
create, build, program and market brands, networks and content across
multiple platforms better than anyone in the world.

Turner Corporate Research is seeking a Director, Digital Research &
Analytics to help drive the success of some of the leading digital
properties in the industry by providing primary/secondary research
support for Turner New Products Group, Corporate Strategic Planning,
Turner Biz Dev, Platform R&D, Corporate Publicity, Finance and Executive
Management. Director and team are a central location for identifying,
evaluating and forming recommendations regarding digital media
measurement companies, as well as new sources of digital data to be
leveraged for Turner-wide learning. The Digital team works to shape
internal/industry standards in reporting across digital platforms, and
is active in identifying, evaluating and coordinating implementation of
measurement solutions for new digital content applications, impacting
businesses Turner-wide. This position offers:

* A management position within Turner Research, a best in class
media and market research organization, and strong career growth
* A corporate reporting structure that allows you access to Turner
Executive Management and the ability to work with multiple divisions
across Turner Broadcasting
* A wide degree of value added, creative thinking and latitude
* Unsurpassed comprehensive Total Rewards and Benefits package

Key responsibilities include:
The Digital Research & Analytics Team is the center for digital research
expertise and sharing of best practices for Turner Broadcasting. Focus
includes: Internet, mobile wireless, portable audio/video devices, home
technology trends and media consumption patterns. Identify new digital
media measurement/research companies, evaluate and document methods,
develop recommendations regarding data quality/reporting. Identify new
sources of digital data, leverage for Turner learning, work to shape
standards in reporting across digital platforms. Identify, evaluate and
coordinate implementation of measurement solutions for new digital
content applications. Oversee Turner Digital Media Task Force, and Web
Analytics training program. Support web analytics function for New
Products Group launches.
Required Personal Characteristics

* Advanced analytical/problem solving skills
* Strong interpersonal and communication skills
* Demonstrated commitment to teamwork and collaboration
* A high degree of initiative and organizational skills
* Proven success in building and managing strong teams

Minimum 8 years media research experience with heavy emphasis on digital
media research and/or web analytics experience. This position requires
both strategic and tactical skill sets, with a strong command of online
media and a solid understanding of traditional media and market
research. Experience with and a strong understanding of data/systems
from syndicated research providers (e.g. Nielsen Media, Online and
Mobile, comScore), and direct web measurement technologies: website
analytics (e.g. Omniture, Visual Sciences, WebTrends) and ad serving
platforms (e.g. DART). Experience conducting/analyzing primary market
research, proficient in basic statistics and analysis, and a solid
working knowledge of cross-tabs and statistical tables. Mastery of
extracting and manipulating data from research software systems.
Knowledgeable of technology & traditional/digital media trends.
Bachelor's in Science/Arts in Psychology / Business / Statistics / Math
/ Communications or related field required.

Are you ready to execute bold new ideas while growing your career with a
leader in the Entertainment Industry? Please apply:
Requisition # 98993BR

Turner Broadcasting System, Inc. and its subsidiaries are Equal
Opportunity Employers

Friday, April 4, 2008

Web Analyst Job Opportunity - Safari Books Online (O'Reilly)

Mitroff Consulting, a retained executive search firm, is conducting a search for Safari Books Online (SBO). SBO is a joint venture of O’Reilly Media Inc. and Pearson Technology Group. Long the information source of choice for technologists, SBO delivers the knowledge of expert early adopters to everyday computer users. Whether it’s delivered in print, online, or in person, everything O’Reilly produces reflects the company’s unshakeable belief in the power of information to spur innovation. Current and future directions for SBO include a greater emphasis and line extension for Business books to their enterprise markets and initiatives to the higher education markets through their Channel partner, ProQuest.

The position we seek is that of a Web Analyst (Audience Manager-Enterprise Market).

I have attached a detailed Position Specification. Here is a brief version of what we are looking for:

Ø At least four years of proven successful years of web analysis experience;
Ø Understand and able to define, measure and report on Key Performance Indicators (KPI’s);
Ø In-depth experience working with Omniture’s SiteCatalyst and Discover is essential and required;
Ø Existing knowledge of subscription-based and digital content products and services within the Enterprise Market is a definite plus;
Ø Ability to manage third party vendors (technical and consultative) i.e., vendor management and relationship skills;
Ø Must have a “roll-up sleeves” attitude; Self starter and ability to work independently is essential;
Ø Proven ability to work collaboratively with heads of other functional groups such as sales, marketing, finance and R&D;
Ø Be flexible, positive, a “doer”, and entrepreneurial;
Ø Have an optimistic attitude; a balanced individual with a sense of humor and able to enjoy life.

This is an excellent opportunity with a first-class employer. The position is located at the Safari Books Online headquarters, Sebastopol, CA. This is just about 45 minutes North of San Francisco in the Sonoma County Wine Country. Great location – affordable housing, fantastic school systems, low crime, etc.

Norman Mitroff

(707) 963-8410

Marketing Analytics Opportunity: Recreational Equipment Incorporated (REI)

Recognized as a leader in multi-channel retailing in the outdoor
industry; Recreational Equipment Incorporated has also been
identified as one of Fortune Magazines ¡§100 Best Company¡¦s to Work
For¡¨ for the eleventh consecutive year.

Imagine an opportunity where you can apply your specific Web
Analytics experience in an environment where innovation and
optimization meet to contribute direct impact to the bottom-line.

REI is seeking a Marketing Analytics Manager with a proven
background in leading and developing database marketing analytical
efforts related to customer level database information, data-mining,
modeling, and website. As a critical member of the Direct Marketing
and Modeling Team you lead a team of seasoned analysts to further
understand our customer¡¦s behavior and track our online traffic.

Creation and execution of a data mining / database marketing
program, in order to discover relationships, associations, and
trends among customers, products, and channels. Also includes
working with marketing managers and business owners to implement
these learnings in such a way as to increase sales and marketing
productivity and effectiveness.
Leadership of the statistical modeling program for use in
targeted direct marketing campaigns and other appropriate analysis
Leading our online analytics programs, which includes
providing analytical support to online management, such as KPI and
dashboard reporting and analysis of online programs; the
development, execution, and analysis of testing on the web
site; and the creation and execution of an online analytics strategy.
Provide analytical support to direct mail management (email
and print), including reporting, customer analysis, and test
analysis. Provide similar analytical support across other areas of
the division, including evaluating the effectiveness of media
advertising, promotions, and member loyalty programs.
Provide a measure of the financial success of marketing
programs and campaigns, with an emphasis on customer behavior.
Provide customer information as requested by other business
units throughout the company, namely Retail, Merchandising, and
Work with Information Technology on the continued
development and maintenance of the customer data warehouse and
ensuring that REI¡¦s systems and databases continue to serve our
analytical needs and requirements.
Working with the Director to develop the analytical vision
at REI and then executing that vision.
Working with the Direct Marketing Leadership team in the
development of direct marketing and analytical strategies.
Staff development and management.

5+ years experience in marketing analytics, ideally with a
multi-channel retailer.
2+ years experience in analytical management, focused on
database/statistical analytics and/or website analytics.
2-5 years of people management experience
Data mining skills utilizing SAS and SQL.
Proven ability to perform in-depth data analysis and to
report and present strategies and recommendations to business units
Bachelor¡¦s degree with an emphasis in a quantitative
discipline such as statistics, business, or math. Master¡¦s degree
or MBA highly preferred.

Please feel free to reach out to Katie Peterson, Senior Recruiter directly or apply online at

Thursday, March 20, 2008

Web and Direct Marketing Analytics Manager (San Jose)

Adobe has the following position in our San Jose office. Interested
candidates should send their resume to

The opportunity is within the consumer and hosted services division of
Adobe. This group operates like a start up and we are looking to build a
team that is aggressive, nimble and can thrive in a fast paced

The position is data and analytics intensive. It is responsible for
developing the vision for the consumer services business dashboard, as
well as performance analytics for all the communication being created.
This will also include reporting for direct campaigns including
segmentation analysis, web marketing (banners/ads/search engine), email
and in-product communications as well as in box programs.


* Be accountable for the presentation and administration of the consumer
services business dash board; define metric needs, monitor and refine
the dash board based on changing, evolving business needs

* Evaluate existing capabilities and establish new systems and processes
for the tracking, measurement, reporting, and analysis of all traffic

* Liaise and be the point person for the development teams with regard
to business needs and requirements for service metrics and data

* Advise on data architecture needs which can adequately support future
analytics efforts

* Track, measure, analyze results and recommend changes to campaigns and
communication strategy based on analysis and results

* Manage A/B and multivariate testing calendar and drive analytics and
reporting associated with product, offer and yield optimization tests

* Audit content published for search engine optimization compliance

* Create detailed search engine optimization recommendations for
assigned sites

* Track and report search engine referrals, keyword rankings and other
SEO traffic metrics for assigned sites to stakeholders

* Work with and educate design, editorial, production and engineering
groups on implementation of SEO best practices

* Implement strategies for attaining high rankings for relevant,
high-volume search terms

* Keep up to date with competitive trends and best practices in web


* Over 5 years of experience in data and web analytics

* Knowledge of website optimization techniques for major search engines

* Experience with web content management systems

* Understanding of search engine ranking algorithms and how search
engine spiders work and proficient with SEO tools

* A quantitative approach to traffic measurement and experience with
collecting and interpreting site visitor statistics

* Must be detail-oriented with excellent analytical and problem-solving
skills as well as sound business judgment.

* Excellent written and verbal communication skills

* Self-starter approach to work, with an eagerness to consistently meet
and exceed objectives and take on more responsibility.

* Work under pressure and to tight deadlines in an uncertain and
changing environment


* BA degree in Statistics, Math, Engineering, CS, Operations
Research/Mgmt. Science, or other quant-intensive science or social
science required. MS or MBA preferred.

Web Analytics Manager Position, Apple, Cupertino, C

The Web Analytics Manager will perform quantitative and qualitative analysis
for AppleCare, Apple's Support website, to identify meaningful trends and
observations, based on a clear understanding of business objectives. This
person will leverage our cross-channel data platforms to extract customer
information, profile customer behavior and provide tangible, actionable
information to improve the efficacy of the Support web site and improve
customer satisfaction. The Web Analytics Manager will work with business
colleagues to understand the required analysis, work with IS&T and
third-party counterparts to design custom reports to meet the requirements,
and work with colleagues to make sure the results are properly interpreted
and used. Additional responsibilities include:

Use click through analysis, page conversion, search engine optimization and
content gap analysis to provide meaningful recommendations.
Serve as the internal subject matter expert to senior management on the
reporting tools and metrics, best practices, benchmarks, key performance
indicators, etc.
Identify data discrepancies and resolve data integrity issues by working
intensively with IS&T.
Understand and perform statistical analysis, such as calculating conditional
probabilities, distributions, and discerning between significance and noise.
Create and manage a channel-based reporting program from conception to
implementation and maintenance.

Required Experience and Skills:

The successful candidate will have strong experience in a web analyst or
business intelligence role, applying sophisticated analytical techniques on
large data sets. This requires experience and proficiency in writing
queries in Structured Query Language (SQL) to extract and transform data
from relational databases (Oracle, MySQL, Teradata, etc.). Previous
reporting and/or analysis experience for a large online presence (especially
in the customer support sphere) is desired but not required.

The Web Analytics Manager will have functional experience using one or more
of the following: Webtrends, Coremetrics, Omniture, Visual Sciences, Hitbox
(WebSideStory), Google Analytics, ClickTracks, or InQuira. Functional
experience is defined as transforming data derived from sophisticated
techniques into tangible actions that create significant value for the
business. Be ready to provide clear examples of how you used these tools to
create real value.

The Web Analytics Manager lives for the visual presentation of quantitative
information in the tradition of Edward Tufte and internalizes the Scientific
Method. Excellent written, verbal and presentation skills are a must.

Education Required:

The Web Analytics Manger will have a strong academic record and 3+ years of
quantitative experience (or an advanced degree in Mathematics, Statistics,
Computer Science, Operations Research, Physics, Life Sciences, Economics,
etc.). MBA from a top tier program is a plus.

Bruce Boston

Friday, March 14, 2008

Web Analyst Position Open in Boise

Web Analyst Wanted

If you're someone who not only gets where the Web is currently at,
but also have some informed opinions about where it's going, then
opportunity knocks today.

Naturally, you possess a keen intuition for all things Internet. And you
command a well-earned technical knowledge base with emphasis on data
analysis and decision support practices. You know that marketing and
sales are not the same thing, and you're adept at helping educate
businesspeople about the finer points how this distinction plays out

As a Wirestone Web Analyst you will have the opportunity to help our
clients answer key questions about what is happening (or should happen)
or their site. And because you're as comfortable around people as
you are around data, you'll have no problem jumping right in and
contributing to the cross-functional teams that make it happen.


* Generate and automate key metric reports and assuming the role of
Web reporting expert for project related initiatives
* Generating reports from external and internal data sources and
ensuring that team members have the information necessary to make
informed business, marketing and sales decisions
* Write and de-bug page tags
* Configure and customize various Web analytics tools to meet client
business reporting needs
* Support senior analysts and other business units with various
* Assist in various Web analytics projects using data-mining
* Prepare PowerPoint presentations for client meetings
* Assist in the review and design of third-party Web analytic
* Work independently to meet multiple project deadlines
* Handle multiple tasks, switches priorities and focuses as needed


* 1-2 years of work experience with Web analytics, metrics, and
online marketing
* Experience with one or more Web analytic tools (Omniture,
NetInsight, or WebTrends, Google Analytics, etc.)
* Expert with Microsoft Excel and proven working knowledge of
* Understanding of Web analytic reporting procedures using log files
and page tagging
* Ability to understand written requirements and generate reports to
meet those requirements
* Understanding of how SEO and paid search works
* Knowledge or experience with JavaScript, HTML, SQL and Web servers
(e.g., IIS, Apache)
* Ability to learn and adapt to evolving conditions and criteria for
* Passion for detail with a track record demonstrating initiative and
* A strong interest in business and marketing as well as learning new
technologies and marketing solutions.
* BA or BS degree (or the equivalent combination of education and

Why Wirestone?

Be influential.

If you ask yourself just one question today, we here at Wirestone would
humbly suggest the following: "Am I influential?" Because you
deserve to be. And here, you can expect to hit the ground running with
unlimited potential to be influential. You'll work with intelligent,
self-policing team members who will expect the best from you and deliver
their best in return. You'll be put to the test by our roster of
very recognizable Fortune 50 clients. You'll get the chance to drive
well-conceived enterprise IT strategy, implement technology-based
tactics and take well-deserved credit for the measurable results.
What's more, you'll enjoy the power of self-determination as you
help build out a young and aspiring anti-agency style company with deep
technology roots and a refreshingly flat structure that's anything
but corporate. Bottom line: this is your chance to help us deliver our
collective best for the brands that entrust their success to us. Which,
no matter how you look at it, is some seriously rewarding influence.

Please reply via e-mail to

Wirestone is an equal opportunity employer. For more information on
Wirestone, please visit us at

Thursday, January 24, 2008

Job: Web Analytics Analyst, San Diego

Web Analytics Analyst
Location: San Diego

As a member of Digitaria's growing analytics practice, the successfulcandidate will work with our clients to meet their reporting needs throughongoing analytics and strategic planning. The successful candidate willblend analytic and technical skills, and will be as comfortable working withclients to establish their analytics requirements as they are implementinganalytics code on existing sites.

Responsibilities include:* Plan, implement, and configure web analytics solutions that match theclient's needs to include: SEO, Reporting, Analytics Tracking, MultivariateTesting, Offline and Online Data Integration* Analyze data to evaluate and optimize site performance* Work with clients to define business goals, KPIs, and reportingrequirements* Become the client support resource for issues or questions regarding theirweb analytics solutions* Become an expert in Visual Sciences HBX, Omniture SiteCatalyst, GoogleAnalytics and other web analytics solutions* Share research findings and best practices with team and company includingcustomer insight, benchmarking, and industry updates

*Requirements:** Bachelor's degree and a technical background* Experience working with web analytics solutions such as: Visual SciencesHBX, Omniture SiteCatalyst and Google Analytics* Strong analytical background* Excellent verbal and written skills* Organized, self-motivated, and detail-oriented

*Skills that are applicable to the position, however, are not definiterequirements:** Flash ActionScript and additional programming skills a plus* Strong understanding of HTML, the Internet and website development* Strong JavaScript skills

This is a client facing position that requires some travel (up to 20%), anda good deal of flexibility.Authorization to work in the US required.

Digitaria provides competitive salaries, excellent benefits, 401k, and isheadquartered in San Diego's Gaslamp Quarter. This is an in-house positionand candidates must reside in or be willing to relocate to San Diego.

Please contact us at and include your resume, salary history andwhere you heard about this position. Please put "Web Analytics Analyst" inthe subject line of your email.

Tuesday, January 15, 2008

Omniture Technical Consultant based in London UK

We are looking for an Omniture Technical Consultant based in London UK.
The requirements are as below:


* The main responsibility of the Technical Consultant will be
the provision of end user training on Omniture's SiteCatalyst

* Deliver SiteCatalyst Strategic Services including
instrumentation of the code and migration of clients from HBX to

* Deliver integration services between SiteCatalyst and other
core Online products (e.g. DREAMMail)


* In-depth knowledge (minimum 1 year) of SiteCatalyst and its
add-on tools (e.g. Excel integration toolbar), Discover 2.0 and the
Omniture Data Warehouse

* Excellent knowledge of the Software development process, web
site source code and content management systems including HTML, XML,
aspx, php and jsp

* Previous training experience, delivering content to groups of
up to 20 people

* Excellent verbal and written communications skills

* Substantial exposure to the Web Analytics Industry

* Good understanding of infrastructure and systems

* Ability to work alone and unsupervised

* Ability to cope under pressure

* Very high attention to detail

* Ability to create projects and processes as well as help
clients to implement them

* Ability to create technical documentation

Optional requirements
Special consideration will be given to candidates that possess the

* A tertiary qualification in the IT, Marketing or Teaching

* An Omniture Certified Professional qualification

If you are know of anyone that may be interested, please send a copy of
their resume to

Friday, January 4, 2008

Senior Analyst at HBO

Perform an in-depth analysis and reporting of traffic associated
with HBO/Cinemax online services, including but not limited to and, and its relationship to usage of content on
other platforms. Individual will work closely with various internal
clients responding to ad-hoc requests, while ensuring that reports
adequately meet their needs. Other responsibilities may include
evaluation of digital research vendors/sources, and multi-platform
analysis of viewing trends/scheduling strategies associated with
HBO, Cinemax, broadcast, basic and other pay television networks.

Individual must have experience with both internal traffic analysis
tools (Omniture Site Catalyst) and syndicated traffic sources
(ComScore Media Metrix and/or Nielsen NetRatings). Requires 2-3
years experience in web traffic analysis; prior television research
experience helpful. Person should be very detail oriented, have
excellent written and verbal skills, demonstrate the ability to
multi-task while meeting deadlines, and be able to work both
independently and within a group striving towards a common goal.

Stella Gruvman
HBO, Time Warner