Thursday, April 24, 2014

Manager, Digital Attribution Science at MarketShare (Los Angeles, California)

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You will be a key leader on the team that develops and optimizes actionable analytics solutions to help our clients address their marketing challenges such as marketing effectiveness, ROI, brand equity impact, channel effectiveness and pricing.

What youll be doing:

*Lead Client R&D and Implementations: Work with cross-functional teams to lead enhancing our analytic solutions for client needs. Own onboarding of client data into our attribution solution by deep diving into cookie level data sets.
*Enhance MarketShares digital analytics thought leadership in related data-mining and big-data analytics applications, specifically related to the AdTech Ecosystem
*Ensure rigorous quality control over data, analyses, metrics
*Collaborate regional marketing analytics teams to ensure alignment on project prioritization, actionable insights and analytical/technical best practices
*Interdisciplinary work: interact with multiple teams across the firm to provide and improve our end-to-end solution and implement new analytics capabilities: Data Management, Econometric Modeling, Optimization, Strategy and Engineering

Skills, Talents, Experience you will need:

*Our ideal candidates possess a combination of professional work experience in digital marketing analytics, especially in AdTech.
*3-5 years of work in Digital Analytics with hands on experience in Adserver/Web Analytics Logs.
*(1-3 years) working in digital AdTech industry with thorough understanding of digital metrics.
*Well versed in using SQL to process/extract data from data processing platforms.
*Experience with Hadoop, Hive, R, Matlab or similar is highly desirable.
*Experience in applying Data Mining, Machine Learning, and Statistical techniques to solve large-scale information retrieval, online search, online advertising attribution, online/offline marketing optimization problems.
*Bachelors degree or above (preferred) with mathematical background: Statistics, Data Mining, Operations Research, Economics, Finance, Engineering or similar.
*Ability to communicate well with colleagues from other technical disciplines, herding cats, juggling flaming chainsaws would also be welcome.

About Us

MarketShare helps the CMOs of the worlds most recognizable brands, tangibly improve marketing performance. We combine our expertise in technology, data, advanced modeling and business intelligence solutions that lead to improved decision-making, attribution and optimization for businesses. We pride ourselves on a track record of developing innovations in predictive analytics and software, and delivering insights that exceed client expectations, which has led to continued growth and long-term client relationships.

Our mission is to transform the growth rate and efficiency of our clients' businesses by bringing new levels of transparency to their decision-making. We reveal how much to spend on marketing, where and how to spend it, and the results those dollars will deliver. Our impact: higher marketing efficiency, revenue growth, brand equity, profit, and market share.

Our solutions help marketing executives answer complicated questions such as:

*What is the effectiveness of our marketing investments in generating sales, and where should our next dollar be spent?
*How do TV, radio and print media drive online behaviors and resulting sales, and how do we balance our online-offline mix?
*Within online channels, how can we continually optimize our digital marketing across publisher sites, keywords, etc.?

Founded in 2005, we are a fast-growing, private equity-backed, entrepreneurial company. MarketShares team has grown worldwide across Los Angeles, New York, San Francisco, London, Tokyo, and Bangalore. Over the past few years, weve enjoyed 60-70% growth annually.

MarketShares management team includes former agency, media, and operations executives, and others who have wrestled with the most complex marketing science challenges. Our Board of Advisors includes former CMOs of global Fortune 100 companies from blue-chip brands such as P&G, Visa, Schwab, Best Buy, eBay and more. And our academic advisory board includes acclaimed professors from Wharton, Harvard, UCLA and the London School of Business.

MarketShare Culture -- Whats important to us and ideally to you

*Comfort with ambiguity: We embrace the complexity of our clients environments and believe that there are seldom easy answers.
*Embracing the high-wire act: Were inventing the space where marketing meets math. This is a new category, and we have to innovate as we go.
*Pragmatically curious: We have never met a problem that we didnt want to solve. That said, we recognize trade-offs are required due to client priorities.

Apply Now!(

Outside Recruiters: Please do not contact MarketShare employees with unsolicited resumes.


Director of Analytics at Blue State Digital (New York, New York)

The Blue State Digital Strategy Team is dedicated to identifying and implementing the most effective ways to fulfill our clients' changing digital advocacy needs. In a world with a growing number of channels and tactics, we strive to find out what works and what does not as we help our clients achieve their goals.

Analytics is the backbone of our multi-faceted strategy department, and works to support delivery teams that span web design, email, content, social media, and advertising. We use data to track our clients' performance to goals, and to optimize our strategies based on the demonstrated behavior of our clients constituents and visitors. We are passionate about finding innovative solutions to our clients everyday problems, and using data to support our tactical recommendations.

The Analytics Team develops and delivers performance-enhancing recommendations to clients and internal teams using data collected from various sources. We identify solutions to complex problems and questions, and make recommendations based on ongoing data analysis and knowledge of industry standards.

As Director of Analytics, you will be responsible for providing thought leadership and guidance to a team of Web Analysts and Web Architects, as well as to our client portfolio and internal teams. You will help curate and shepherd our point of view on the smart use of data for digital strategy development, and will chart the course of the Analytics Teams development. You will manage a team of individuals, your own book of business, and internal/external projects.
Job Requirements

* Manage and mentor a team of Web Analysts and Web Architects (located in NYC and DC). Conduct regular 1:1 meetings to review individual and account performance, work with individuals to craft goals and professional development plans, provide regular feedback and guidance as issues arise, address training and onboarding needs, and conduct annual performance reviews.
* Set a vision for the team within the company and develop a path for growth, including but not limited to: managing capacity issues, staffing and hiring, cross-team integration, establishing team goals, and identifying product and project opportunities.
* Support the skill and career growth of members of the team, including delegating responsibilities as appropriate and focusing on skills development.
* Provide strategic leadership on all analytics projects, act as the senior expert on analytics issues, support relationship management needs on key clients.
* Manage a client portfolio through proactive analysis and recommendations. Exhibit a high level of expertise in driving data strategy across multiple touch points.
* Develop scalable industry best practices, and drive core insights from data to suggest, create, and execute multivariate or A/B tests that drive fundamental improvements.
* Pursue new business for the Analytics Team and support agency business development activities. Have an active role in maintaining the health and growth of existing accounts.
* Develop product offerings for the Analytics Team and across departments. Assist with regular development and review of Business Development proposals. Participate in potential client calls and meetings as needed.
* Drive understanding of how analytics programs fit into broader digital programs, and pursue a commitment to improving ROI for our clients by working closely with other BSD teams to ensure that all pieces are moving together to accomplish client goals.
* Develop and deliver effective and persuasive presentations demonstrating the value of our work for client teams, business development, and partners.
* Help drive and champion cross?client and companywide innovation as well as strategic, programmatic, and procedural improvements.
* Develop materials and speak publicly on behalf of the company on webinars, at industry conferences, and at BSD hosted events.


* You have a BA/BS with a strong academic record.
* You have worked on this type of team before: you have at least four years of experience with standard web analytics tools (expertise in Google Analytics and Omniture preferred), at least two years of experience in advanced web analytics methodologies, such as experimentation and testing, competitive analysis, surveys, and market research (expertise with Optimizely preferred), and three to five years of experience using the Microsoft Office suite or the Apple iLife suite with strong Excel skills.
* You have excellent communication skills and are ability to interact with all levels of end users, technical resources, and colleagues. You have strong project management skills.
* You have experience managing others. You are able to identify issues and escalate when appropriate. Resolves conflicts constructively. You apply learnings from mistakes and provide peer and team-wide feedback for those in immediate area of focus.
* You are able to identify key needs or gaps and provide leadership to address those gaps.
* You proactively identify and communicate growth goals for yourself and others.
* You are passionate about the digital space and the opportunities present for digital growth and development.
* Extra Credit: You dabble in programming, with experience in Javascript, JQuery, SQL, or HTML. You have experience in data science and/or data visualization. You have work or academic experience in one of the fields our clients belong to.

Apply Here: